AdThrive Infographic AdThrive Infographic
AdThrive Infographic AdThrive Infographic
AdThrive Infographic AdThrive Infographic
AdThrive Infographic AdThrive Infographic AdThrive Infographic
AdThrive Infographic AdThrive Infographic AdThrive Infographic AdThrive Infographic AdThrive Infographic
AdThrive Infographic AdThrive Infographic
AdThrive Infographic AdThrive Infographic
AdThrive Infographic AdThrive Infographic
AdThrive Infographic
 
AdThrive Infographic
AdThrive Infographic

We guarantee your daily RPM (earnings per 1000 pageviews) will exceed 20% gains within the first 3 weeks of partnering with AdThrive.


What’s the catch?

There isn’t one! We’ve achieved these same results for every site that has ever made the switch to AdThrive from a competing ad management company (we’ve just never publicly announced it before). The only thing that’s changing now is that we’re letting you know what you can expect when you switch - and we’re putting up a hefty $2500 cash guarantee so you can rest easy.

Is my site eligible?

Not every site is eligible for AdThrive! We’ve designed our community around quality, which is how our network is able to command such high rates from advertisers.

Every site that joins AdThrive will need to meet our strict quality standards. Some of those requirements include:

  • High-quality, original, valuable content that contributes to the internet in a positive way.
  • At least 100,000 consistent monthly pageviews in Google Analytics.
  • At least 50% US traffic.
  • In good standing with Google policies. For example:
    • No existing or past Google policy violations
    • Site has not been banned from running ads with Google
  • You must have what we consider to be a reader-friendly ad layout in order to get approval to join our network. Some competing ad management services run much more ad-heavy layouts than we accept within our network, or recommend for publishers looking to succeed in the long-run. If that’s the case for you, we’ll ask you to first reduce your ad layout down to something a little more conservative, and we’ll keep that new conservative layout when you switch over.
  • You must submit a Traffic Assignment Letter with ComScore, which allows us to negotiate the highest-paying premium ad campaigns for you.

Ultimately, it’ll be up to our discretion whether to accept a site into our network, because it’s so important for us to continue to maintain our high standards of quality - both for the benefit of our existing publishers and for our advertisers.

We’ll definitely let you know if your site is accepted and eligible for the guarantee up front, before we make any changes to your existing ads!

How are you able to make this guarantee? Isn’t it true that you won’t know how advertisers respond to a site until the ads are live?

Yes! It is true we can’t predict what your RPM will be and we never, ever give specific RPM quotes because it’s impossible to exactly predict how advertisers will bid on a site and how each site’s unique traffic thumbprint will earn. What we DO know is that compared to all other ad management companies, your unique traffic thumbprint will earn more at AdThrive.

We know this because we’ve done this over and over again, and the results are incredibly consistent. No site has ever switched from a competing ad management company, kept the same ad layout, and NOT earned at least 20% more money per pageview.

You’ll earn more here because:

  • We have exclusive direct-sold campaigns not available anywhere else.
  • We have a unique, proprietary method of optimizing ad competition that ensures you’re paid the highest price for each ad impression.
  • We have a special system that ensures as close to 100% fill as possible, because we’re able to sell even the least-desirable ad impressions for higher rates in ways that other networks can’t.
  • We have the highest revenue share that we’re aware of in the industry. In short, we give you more money for each dollar your site earns.

So while we never know exactly what your RPM will be - and would never pretend to know - we DO know that compared to any other ad management company, you’ll earn more here for the exact same ad layout. Every single site that has switched has seen the same result - 100% of the time, no exceptions.

That’s why we’re willing to put our money where our mouth is in a way that no one else has. The results speak for themselves and we want to make the switch easy and stress-free for you. Our heart and passion is to take care of the things you don’t love - like ads - so you can focus on what you do love - creating amazing content and connecting with readers.

How does the guarantee work?

We’ll first analyze your existing ad layout and ad performance to make sure we can help. (That means in order to be eligible for the guarantee, you agree to provide a detailed ad earnings history and ad performance data from the past 3 months so we can make sure your site is a good fit for AdThrive!)

If we’re confident we can help you earn more, we’ll outline what we see for your current ad layout and your “before” income per 1000 pageviews (RPM). We’ll send that over for your confirmation before we make any changes. If everything looks good to you, we’ll set up your new ad layout as close to your current layout as we can. In some cases, we might remove ads, but we won’t add or move any ads unless it’s something we’ve discussed with you in advance.

You agree not to make any changes to your existing ad layout, both before or after the new ads are installed, until we’ve passed the initial guarantee period of 3 weeks.

Once your new ads are installed, we’ll watch and optimize your ad layout from there. We guarantee that your site will be over the 20% minimum within 3 weeks, but most sites will be over the 20% minimum within just a few days! Once everything is well optimized and you’ve reached a daily RPM gain of at least 20%, we’ll send you an email with your performance data and confirm your raise! We guarantee that your daily RPM will exceed 20% gains within the first 3 weeks of partnering with AdThrive.

What about RPS? Revenue per session is a metric best used for sites using pagination, slideshows, galleries, or other features that affect pages per session rate. In order to be eligible for the guarantee, your site must maintain a consistent pages per session before and during the initial guarantee period.

Is more money the only reason to switch?

Nope! Not by a long shot. When you switch, it’s true, you make more money, but you also enjoy so many other benefits of being part of the AdThrive community as well! Our publishers are our family and we want only the very best for them:

  • Award-winning, world class customer support: Our team has the highest customer service ranking out of all Google Certified Publishing Partners in the entire world, and is one of the very few companies to be fully vetted by Google and selected as a Google Certified Publishing Partner. That means Google has put their stamp of approval on our methods and processes, so you can rest easy knowing your site is in good hands and our practices are in line with what Google recommends.
  • Net-45 payment: In addition to paying you more, we also pay out faster. Our payments go out 45 days after the end of the month in which you earn the ad income, on time, every time.
  • Improved Site Speed: On average, sites using AdThrive are 53% faster than competing ad management services.
  • Industry-leading technology: Our unique, proprietary ad technology enables better, faster bidding for the ad spaces on your site, and our development team is leading the industry in first-of-its kind possibilities -- like cutting-edge artificial intelligence technology that allows us to marry highly-targeted ad placements with our publishers’ relevant content!
  • Unique, direct-sold deals: We have an entire team devoted to directly negotiating deals with advertisers, so we can offer our publishers high-paying campaigns that can’t be found anywhere else.
  • Redirect blocking: The AdThrive Redirect Blocker loads each ad on your site inside a safe frame that completely eliminates any risk of pop-up or redirecting ads. We’re the first ad management company we know of to launch this technology!
  • Detailed reporting: Our brand new dashboard offers granular reporting and tools to help you make decisions about ad and content performance, and we’re constantly adding cool new features.
  • Loyal customers: Sites that join the AdThrive family like to stick around! Our average retention rate is 99.99% month after month, after month.
  • Thought leadership: You have a whole team of pros constantly keeping an eye toward the future and strategizing ways to improve, support, and protect your site and ad earnings.

AdThrive publishers also enjoy:

  • Training resources to keep your business on the leading edge.
  • FREE access to the AdThrive Accelerate Summit taking place March 22-24, 2018 -- an exclusive event for the highest-quality professional publishers in the industry. Cost for non-AdThrive members is $799.
  • Access to our exclusive Facebook group, where you can network and learn from other professional-level bloggers and publishers.
  • With your traffic assigned to AdThrive in Comscore, your site becomes part of the highest-quality group of digital publishers around, which tells advertisers your site can be trusted. This raises the reputation of your site among advertisers, allowing us to bring in better-paying deals and exclusive campaigns for AdThrivers.

How will my income before and after the switch be calculated?

We’ll use your Google Analytics account to gather your pageviews information. Your RPM is your income across all your ads per 1000 pageviews.

Before AdThrive:

  • (Income from all ads with your current provider / pageviews during the same time period) *1000 = your “before” RPM

After you switch:

  • (Daily income from all ads with AdThrive / Pageviews during that same time period) * 1000 = your “after” RPM

What if my RPM doesn’t increase by 20% within that 3-week timeframe?

If for some reason we can’t get you there, you’ll be free to leave any time within the next 30 days. Whether you choose to leave or stay, we’ll send out your $2500 cash payment 45 days after the end of that month.

But if you’re like every other site that’s switched from a competitor, you’ll be over your 20% raise very quickly, we’ll confirm the gains, and you’ll likely continue to see further gains from there as more of our advertisers learn the quality of your site and bid higher on your ads!

Will my income stay at that high rate after the 3 weeks is over?

We expect it to continue to increase after that! Most sites see further gains in their second month as more advertisers learn the value of their ads and bid higher. Typically, within the first two to three weeks, new sites get an immediate bump to the level where the rest of our network earns (that’s the 65% average immediate increase we referenced in the infographic!), then they’ll see an additional average 15% gain in the second month.

Ad inventory fluctuates regularly - no matter who runs your ads! - and you’ll see standard fluctuations at AdThrive too. For example, the first few days of each month are usually lower and then rates increase through the month. The beginning of each quarter is typically lower and then rates increase throughout the quarter.

Aside from these standard fluctuations, we expect your income increase to stay at least 20% higher than what you would have seen at your old provider during the same time periods, and likely continue to increase in line with the same year-over-year gains the rest of our network has enjoyed historically.

What might void the guarantee?

If any of the following changes happen on your site, it would mean a major change to how your ads perform (even if you had stayed with your existing provider)  and the guarantee won’t be valid:

  • More than one instance of Google Analytics code is installed on your site (because your traffic would be tracked incorrectly, which changes how your RPM is calculated).
  • Any significant Analytics traffic changes within the past 3 months. This might include significant changes in the type of traffic you get - like a sudden increase in international traffic - but could include any major traffic change (at our discretion) that would impact the value of your ads to advertisers.
  • A change in your pages per session of more than 10% (because your traffic patterns have changed, which changes the value of each pageview to advertisers).
  • Any major changes to your site’s function, design or ad layout from 30 days before your new ads are installed through the end of the guarantee period.
  • Any change in our ability to access your “before” income information or your traffic data so we can confirm your raise!

Ultimately, we’re excited to show you that our ads are the highest-paying around, and for the guarantee to make sense for either of us, we want to be sure we are truly comparing apples to apples!

How does the anniversary bonus reimbursement work?

If your existing ad provider is tracking an anniversary bonus evidenced in their dashboard, and we have access to see and confirm that, we’ll pay that out for you in one lump sum so you literally have nothing to lose and everything to gain in the switch!

We must be able to see and confirm this number before you switch over. Your anniversary bonus will be paid out after your first 90 days with AdThrive as long as you’re still with us at that time. After 90 days, you’ll receive that bonus in a lump sum paid out net-45 like the rest of your AdThrive ads.

For example, if you join AdThrive on September 1, you must still be with us on December 1 to receive your bonus. At that point, we’ll schedule it to be paid out net-45, so you’ll receive it with your January 15 payment.

The anniversary bonus reimbursement is only available for those who join our network through November 22, 2017.

Does AdThrive have a loyalty bonus to replace the one I got from my old provider?

We offer the highest revenue share we’re aware of in the industry - up front, as you earn it - so rather than offering only 70% revenue to you, with one percent added per year, and then requiring you to be part of our network for five years to get an additional 5% loyalty bonus, we pay you the entire 75% we think you deserve, from day one.

No waiting, no earning it over time, no proving yourself: we think you deserve that full 75% revenue share from the start. It’s one more way we’re able to ensure you’ll make more money here than you will anywhere else

Anything else I need to know?

In addition to paying you more, we also pay out faster - net-45.

We’re one of the very few companies in the world to be fully vetted by Google and selected as a Google Certified Publishing Partner. That means Google has put their stamp of approval on our methods and processes, so you can rest easy knowing your site is in good hands and our practices  are in line with what Google recommends.

And among those Google Certified Publishing Partners, we have the number one highest customer service ranking.

When you switch, you not only make more money, you also enjoy the other benefits of being part of the AdThrive community:

  • Training resources to keep your business on the leading edge.
  • FREE access to the AdThrive Accelerate Summit taking place March 22-24, 2018 -- an exclusive event for the highest-quality professional publishers in the industry. Cost for non-AdThrive members is $799.
  • Access to our exclusive Facebook group, where you can network and learn from other professional-level bloggers and publishers.
  • With your traffic assigned to AdThrive in Comscore, your site will become part of the highest-quality group of digital publishers around. Our team uses ComScore to negotiate ad placements with advertisers and prove the combined influence and caliber of our amazing publishers.

We’re so excited to help you get your raise, and see the same continued long-term growth the rest of our network has seen!

 

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