Why sales matters even more in a cookieless future

<p>Over the last decade, we’ve seen a lot of changes in digital advertising.</p> <p>In the early days, advertisers purchased “guaranteed inventory buys” directly from a few publishers, relying on publishers to manage who should see an ad and how often they should see it. The publisher was fully responsible for delivering effective campaign performance.</p> <p>As digital advertising evolved, <a href="https://www.adthrive.com/what-is-programmatic-advertising/">programmatic buying i