<p>You and Google want the same thing: to make people happy by making it easy for them to find the exact information they’re looking for. </p> <p>It’s really important to keep that in mind with any foray into SEO — while the systems and processes might get a little complicated, the end goal of your work on your website and Google’s work on their algorithms is actually in pursuit of the same thing. <strong>A positive user experience.</strong></p> <figure class="wp-block-ima