This year, with everything that’s going on, we wanted to find out how people are handling the holidays. Our insights team conducted a survey of 500 women, aged 18-54, to ask about their holiday plans for this year.
The big takeaway is that they’re taking the holidays seriously and AdThrive publishers will be at the center!
The survey we conducted helped us garner a ton of helpful consumer insights for brands and advertisers. Women, ages 18-54, are one of the most in-demand holiday demographics so we honed in on the audience our advertisers care about most. We also asked questions to determine who regularly consumed online content, so we could pull out insights exclusively for AdThrive publishers!
Our sales team has been using these insights to lock in Q4 ad dollars and keep AdThrive publishers’ sites top of mind throughout the holiday season.
This data is also incredibly useful to you, as a publisher, as you create and share out content this holiday season!
Engage your audience and attract new followers by meeting readers exactly where they are this year and optimizing your content for top consumer interest!