AdThrive

Ad Optimization and Management for Bloggers

Ad Industry

The latest news from the ad industry and how it affects digital publishers and online content creators.

Facebook’s deceptive advertising problem and what it means for publishers

Facebook’s deceptive advertising problem and what it means for publishers
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Facebook, NYU, and the FTC — issues with deceptive and discriminatory advertising and how it relates to independent publishers.
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Q2 2021 ad spend [data analysis]

Q2 2021 ad spend [data analysis]
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Ad spend continues to grow and CPMS are high! Learn more about post-COVID industry trends, plus actions you can take to prep for a strong end to the year.
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How ads get from an agency to your site

How ads get from an agency to your site
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Learn all about the lifecycle of an ad, as it journeys from brand, to ad agency, through a DSP, SSP, and finally displays on your site for your readers!
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AdThrive across the industry, Q2 2021

AdThrive across the industry, Q2 2021
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Our team of ad industry experts has been featured and quoted in publications across the industry this quarter. Here are the key takeaways for publishers.
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First-party segments bring publisher data to the open market

First-party segments bring publisher data to the open market
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We're helping to supply publishers' first-party data to the open web, to provide crucial information to advertisers when third-party cookies go away.
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Google delays third-party cookie end date

Google delays third-party cookie end date
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Huge news! What does Google’s June 24, 2021 announcement mean for publishers and the advertising industry? We’re breaking it all down.
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10 key takeaways from the FLoC origin trials

10 key takeaways from the FLoC origin trials
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When third-party cookies go away, can Google’s FLoC proposal (part of the Privacy Sandbox) replace them? Here’s what we know from our testing so far…
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Your top questions about third-party cookies

Your top questions about third-party cookies
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What are third-party cookies and why are they going away? How worried should I be? How is AdThrive protecting publishers? You asked, now get the answers!
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What are cookies and how are they used in digital advertising?

What are cookies and how are they used in digital advertising?
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You've heard the buzz about 3rd-party cookies — now get the background. What exactly are cookies and how do they affect publishers and online advertising?
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Post-COVID ad spend trends

Post-COVID ad spend trends
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Moving into a post-COVID world, ad spend and traffic patterns are shifting. We looked at past and present data to make predictions for the near future.
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