Ad Industry
The latest news from the ad industry and how it affects digital publishers and online content creators.
4 main organizations defining the future of advertising
W3C, IAB, Prebid, and PRAM are reimagining the future of digital advertising. We’re actively involved representing publishers’ needs and best interests.
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What is CPM?
CPM is the measurement of how much advertisers pay to display ads on a website. It's one of the crucial ingredients that determine publisher revenue.
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Digital media industry trends, 12/18/20
Even with a relatively-strong finale to 2020, we anticipate a cautious Q1 for advertising, making it the perfect time to focus on content strategy!
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Putting the art in ad tech: an interview with Kargo
AdThrive publishers enjoy a first-of-its-kind partnership with Kargo who puts the "art in ad tech" to drive better mobile outcomes and user experience.
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What is contextual advertising?
Contextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
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What is ad viewability?
Viewability is a measurement of how digital ads are being seen by readers. Publishers can increase revenue by optimizing their layout for ad viewability.
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Digital media industry trends, 11/20/20
Peak RPMs are approaching with ad spending and traffic reaching their annual highs over Thanksgiving weekend. Set up for success with two key resources.
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What is header bidding?
Header bidding is a crucial part of programmatic advertising, allowing advertisers to bid for ad space at the same time, ensuring top revenue for publishers.
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What is programmatic advertising?
Programmatic advertising revolutionized the online ad industry and is the backbone of digital advertising today, allowing your content to earn top dollar.
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Digital media industry trends, 10/23/20
Holiday ad spending has begun! We're sharing how we're advocating for publishers as the industry faces major shifts, plus a holiday content SEO checklist.
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