Ad Industry
The latest news from the ad industry and how it affects digital publishers and online content creators.
What is Prebid and why does it matter to publishers?
Prebid is the leading wrapper for header bidding, shaping the digital ad industry for publishers everywhere. We get to play a crucial part on your behalf!
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The death of the cookie
Google’s announcement has massive consequences for the advertising industry, but AdThrive publishers are uniquely positioned to weather the storm.
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Stopping bad ads in their tracks: an interview with Confiant
Bad ads and redirects plague the ad industry, but our partner Confiant helps us protect AdThrive publishers’ sites from these attacks. Here’s how...
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CCPA and AdThrive publishers
CCPA is a new data privacy regulation in the state of California with implications for AdThrive publishers. Our solution ensures your ads are fully compliant.
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What’s the deal with RPM?
RPM (or "revenue per mille") means ad earnings per 1,000 pageviews in the ad industry. Some companies define it differently, so we're here to demystify!
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AdThrive publishers are first with Verizon’s Premium Access Platform
Exciting news for AdThrive and the entire industry as AdThrive publishers become the first to connect directly to a Demand-Side Platform (DSP)!
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High impact for brands and publishers alike: an interview with Undertone
AdThrive partner Undertone shares industry perspective on advertising trends, high-impact ad types, and creating engaging user experiences.
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Why is video the future for publishers? An interview with JW Player
AdThrive partner JW Player shares insights on industry trends around video growth. Plus tips to help content creators leverage video for their business!
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Three things that are transforming transparency in digital advertising
What are Ads.txt, sellers.json, and SupplyChain object, and what do these critical developments in transparency mean for publishers?
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Private marketplaces and why they matter
What are Private Marketplaces/PMPs, how do they work, and why are they great for advertisers and publishers alike? We're breaking it all down in this post.
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