RPM (or “revenue per mille”) means ad earnings per 1,000 pageviews in the ad industry. Some companies define it differently, so we’re here to demystify!
The latest news from the ad industry and how it affects digital publishers and online content creators.
Yet again, AdThrive publishers are part of a first-to-market advertising opportunity — this time with Verizon! While Verizon is known as one of the premier telecommunications companies out there, they also operate a huge advertising technology business via their acquisitions of Yahoo!, AOL and other companies. They’ve launched a brand-new advertising program, Verizon’s Premium Access […]
AdThrive partner Undertone shares industry perspective on advertising trends, high-impact ad types, and creating engaging user experiences.
AdThrive partner JW Player shares insights on industry trends around video growth. Plus tips to help content creators leverage video for their business!
What are Ads.txt, sellers.json, and SupplyChain object, and what do these critical developments in transparency mean for publishers?