Ad Industry
The latest news from the ad industry and how it affects digital publishers and online content creators.
Why audience engagement is crucial for identity
Identity isn’t just about getting an email address; it’s about building loyalty. Use our 2-4-8 audience engagement recipe to fuel your identity strategy.
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AdThrive is building a future without third-party cookies
As we approach a future without third-party cookies, we’re pioneering solutions that will protect independent publishers' businesses and ad revenue.
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How our sales team brings AdThrive publishers higher RPMs
Our sales team negotiates premium ad campaigns for AdThrive publishers, increasing your revenue and helping you earn more across all ad buying platforms!
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Why sales matters even more in a cookieless future
Direct ad sales will become vital when third-party cookies go away, as they can reliably give advertisers the audience and results they are looking for.
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A sneak peek at AdThrive’s 2021 sales strategy
We're expanding our dedicated sales team, developing more unique ad products, and improving our data sources to bring advertisers the insights they crave.
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AdThrive across the industry, Q1 2021
We're advocating for the future of independent publishers all across the industry. See how we're leading the conversation, and where you can find us next!
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Digital media industry trends, February & March 2021
Exciting ad code improvements are bringing higher RPMs to AdThrive publishers, a Privacy Sandbox update, and we're preparing for Google's Core Web Vitals.
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We’re making contextual advertising smarter with content clusters
Content clusters provide the value advertisers crave and our technology makes contextual advertising a strong tool in our box for a cookieless future.
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The publisher’s guide to Google’s Privacy Sandbox
Get the full context for Privacy Sandbox proposals, where work stands today, and how AdThrive is making sure the results are good for publishers.
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Digital media industry trends, January & February 2021
Our latest industry report unpacks current advertiser spending habits, macroeconomic insights, updates from Google, and hot content topics for February.
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