Ad Industry
The latest news from the ad industry and how it affects digital publishers and online content creators.
Coronavirus and digital media industry trends, 3/27/20
The biggest trends this week: ad spending drops by vertical, Coronavirus-adjacent keywords, Q2 expectations, conversations with our ad partners, and more.
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Coronavirus and digital media industry trends, 3/20/20
The biggest trends this week: advertiser spending decreases due to Coronavirus, RPM volatility, more time on page, the value of video content, and more.
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Coronavirus and digital ad spending
With Coronavirus affecting the stock market, oil prices, travel, and in-person gatherings, what can publishers expect for their ads? We're here to help.
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What is Prebid and why does it matter to publishers?
Prebid is the leading wrapper for header bidding, shaping the digital ad industry for publishers everywhere. We get to play a crucial part on your behalf!
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The death of the cookie
Google’s announcement has massive consequences for the advertising industry, but AdThrive publishers are uniquely positioned to weather the storm.
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Stopping bad ads in their tracks: an interview with Confiant
Bad ads and redirects plague the ad industry, but our partner Confiant helps us protect AdThrive publishers’ sites from these attacks. Here’s how...
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CCPA and AdThrive publishers
CCPA is a new data privacy regulation in the state of California with implications for AdThrive publishers. Our solution ensures your ads are fully compliant.
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What’s the deal with RPM?
RPM (or "revenue per mille") means ad earnings per 1,000 pageviews in the ad industry. Some companies define it differently, so we're here to demystify!
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AdThrive publishers are first with Verizon’s Premium Access Platform
Exciting news for AdThrive and the entire industry as AdThrive publishers become the first to connect directly to a Demand-Side Platform (DSP)!
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High impact for brands and publishers alike: an interview with Undertone
AdThrive partner Undertone shares industry perspective on advertising trends, high-impact ad types, and creating engaging user experiences.
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