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Ad Industry

The latest news from the ad industry and how it affects digital publishers and online content creators.

Why audience engagement is crucial for identity

Why audience engagement is crucial for identity
Rene FrelingRene Freling / April 16, 2021
Identity isn’t just about getting an email address; it’s about building loyalty. Use our 2-4-8 audience engagement recipe to fuel your identity strategy.
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AdThrive is building a future without third-party cookies

AdThrive is building a future without third-party cookies
Paul BannisterPaul Bannister / April 9, 2021
As we approach a future without third-party cookies, we’re pioneering solutions that will protect independent publishers' businesses and ad revenue.
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How our sales team brings AdThrive publishers higher RPMs

How our sales team brings AdThrive publishers higher RPMs
Rachel ParkinRachel Parkin / March 10, 2021
Our sales team negotiates premium ad campaigns for AdThrive publishers, increasing your revenue and helping you earn more across all ad buying platforms!
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Why sales matters even more in a cookieless future

Why sales matters even more in a cookieless future
Rachel ParkinRachel Parkin / March 10, 2021
Direct ad sales will become vital when third-party cookies go away, as they can reliably give advertisers the audience and results they are looking for.
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A sneak peek at AdThrive’s 2021 sales strategy

A sneak peek at AdThrive’s 2021 sales strategy
Rachel ParkinRachel Parkin / March 10, 2021
We're expanding our dedicated sales team, developing more unique ad products, and improving our data sources to bring advertisers the insights they crave.
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AdThrive across the industry, Q1 2021

AdThrive across the industry, Q1 2021
Lara ClarkLara Clark / March 4, 2021
We're advocating for the future of independent publishers all across the industry. See how we're leading the conversation, and where you can find us next!
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Digital media industry trends, February & March 2021

Digital media industry trends, February & March 2021
Paul BannisterPaul Bannister / February 26, 2021
Exciting ad code improvements are bringing higher RPMs to AdThrive publishers, a Privacy Sandbox update, and we're preparing for Google's Core Web Vitals.
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We’re making contextual advertising smarter with content clusters

We're making contextual advertising smarter with content clusters
Anna BlenderAnna Blender / February 18, 2021
Content clusters provide the value advertisers crave and our technology makes contextual advertising a strong tool in our box for a cookieless future.
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The publisher’s guide to Google’s Privacy Sandbox

The publisher’s guide to Google's Privacy Sandbox
Paul BannisterPaul Bannister / February 12, 2021
Get the full context for Privacy Sandbox proposals, where work stands today, and how AdThrive is making sure the results are good for publishers.
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Digital media industry trends, January & February 2021

Digital media industry trends, January & February 2021
Paul BannisterPaul Bannister / January 29, 2021
Our latest industry report unpacks current advertiser spending habits, macroeconomic insights, updates from Google, and hot content topics for February.
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