Ad Industry
The latest news from the ad industry and how it affects digital publishers and online content creators.
Digital media industry trends, 10/23/20
Holiday ad spending has begun! We're sharing how we're advocating for publishers as the industry faces major shifts, plus a holiday content SEO checklist.
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Digital media industry trends, 10/9/20
Year-over-year RPM improvements make us optimistic for Q4, but we’re keeping a close eye on open questions. Plus new consumer holiday study results!
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Coronavirus and digital media industry trends, 9/25/20
September RPMs are ending on a high across the network, political ad spend is ramping up, and three things to set your site up for success in Q4.
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Two initiatives to protect your revenue in a cookieless future
As we approach a cookieless future, we are helping to pioneer solutions that will protect small independent publishers' businesses and revenue.
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Digital advertising industry trends: proving quality and scale
As advertisers narrow their list of partners, AdThrive's collective quality and scale proved in Comscore helps publishers access their share of ad spending
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Coronavirus and digital media industry trends, 9/11/20
Building revenue opportunities for Q4, a fun new social-inspired ad format, Apple IDFA and AdThrivers, and a game-changing hack for your keyword research
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Coronavirus and digital media industry trends, 8/28/20
Fall is approaching and we're seeing unique trends for Halloween. Also a look at Google's heavy ads blocker and an update on year-over-year ad revenue.
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Coronavirus and digital media industry trends, 8/14/20
Consistent ad spending trends have us hoping for the usual fourth quarter increases, plus GDPR updates and a look at post-COVID Back to School trends.
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Coronavirus and digital media industry trends, 7/31/20
We're launching new ad sales strategies and resources to help you grow traffic and revenue. Plus a report on ad spending and recent redirect attacks.
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Coronavirus and digital media industry trends, 7/10/20
Get the lowdown on this week’s biggest trends, from third quarter expectations/reality to AdThrive direct deals and the Facebook advertising boycott.
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