Ad Industry
The latest news from the ad industry and how it affects digital publishers and online content creators.
10 key takeaways from the FLoC origin trials
When third-party cookies go away, can Google’s FLoC proposal (part of the Privacy Sandbox) replace them? Here’s what we know from our testing so far…
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Your top questions about third-party cookies
What are third-party cookies and why are they going away? How worried should I be? How is AdThrive protecting publishers? You asked, now get the answers!
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What are cookies and how are they used in digital advertising?
You've heard the buzz about 3rd-party cookies — now get the background. What exactly are cookies and how do they affect publishers and online advertising?
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Post-COVID ad spend trends
Moving into a post-COVID world, ad spend and traffic patterns are shifting. We looked at past and present data to make predictions for the near future.
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AdThrive integrates with Verizon Media ConnectID
With our exclusive, direct connection to Verizon Media’s DSP, AdThrive publishers can enjoy increased ad revenue from identity-based advertiser spending.
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2021 macroeconomic trends and the future of ad spend
Advertiser spending is directly related to major economic and social trends. Here’s what we expect to see in 2021.
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WordPress, FLoC, and what this all means for publishers
This week’s hot topic: WordPress considers (and reconsiders) blocking Google’s FLoC — why, where, and what it all means for your ad revenue.
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Why audience engagement is crucial for identity
Identity isn’t just about getting an email address; it’s about building loyalty. Use our 2-4-8 audience engagement recipe to fuel your identity strategy.
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AdThrive is building a future without third-party cookies
As we approach a future without third-party cookies, we’re pioneering solutions that will protect independent publishers' businesses and ad revenue.
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How our sales team brings AdThrive publishers higher RPMs
Our sales team negotiates premium ad campaigns for AdThrive publishers, increasing your revenue and helping you earn more across all ad buying platforms!
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