RPM (or “revenue per mille”) means ad earnings per 1,000 pageviews in the ad industry. Some companies define it differently, so we’re here to demystify!
Ad Industry
The latest news from the ad industry and how it affects digital publishers and online content creators.
AdThrive publishers are first with Verizon’s Premium Access Platform
Yet again, AdThrive publishers are part of a first-to-market advertising opportunity — this time with Verizon! While Verizon is known as one of the premier telecommunications companies out there, they also operate a huge advertising technology business via their acquisitions of Yahoo!, AOL and other companies. They’ve launched a brand-new advertising program, Verizon’s Premium Access […]
High impact for brands and publishers alike: an interview with Undertone
AdThrive partner Undertone shares industry perspective on advertising trends, high-impact ad types, and creating engaging user experiences.
Why is video the future for publishers? An interview with JW Player
AdThrive partner JW Player shares insights on industry trends around video growth. Plus tips to help content creators leverage video for their business!
Three things that are transforming transparency in digital advertising
What are Ads.txt, sellers.json, and SupplyChain object, and what do these critical developments in transparency mean for publishers?
