We’re welcoming 2020 with open arms and lots of excitement!
If the last few weeks are any indication of the year ahead, it’s going to be one full of industry changes and challenges, but also full of good things for AdThrive publishers.
Here’s what happened in the dev world at AdThrive this month…
RPM by Page
Our December release of Revenue by URL was just scratching the surface. We wanted you to head into the holidays with a little taste of things to come, but behind the scenes, our developers and data team continued working on the big release — RPM by Page!
Marrying our two sources of data, Google Ad Manager (GAM) 360 and Google Analytics, to match pageviews and earnings across tons of different URL variations was a massive project. But we’re thrilled with the results and, ultimately, all that matters is that you have the best data at your fingertips!
Now, in your AdThrive dashboard, view actual earnings and RPM data for your top 50 posts, with more info available to export. You can even sort a few different ways to help you understand (and replicate!) your most valuable content.
California’s Consumer Privacy Act went into effect on January 1, 2020, and your AdThrive ads were ready. California site visitors are now able to opt out of data tracking, keeping you compliant. Read more about CCPA and AdThrive publishers.
Integrated new demand for Outstream ads
Outstream ads are silent, short video ads that appear in content ads slots. We like to refer to them as a content ad “upgrade” — a way to earn more from your ad layout without adding any new ad slots. This month, we added another new demand partner for Outstream ads so this ad type can earn even more.
Improvements to video header bidding
Header bidding is the process by which tons and tons of different advertisers bid to show their ads to your readers. Just like your display ads, an auction takes place for ads shown in your AdThrive video players as well. This month, we’ve made some massive changes to optimize the auctions that take place for video in Prebid, so video content can earn better than ever!
Fine-tuned Sticky Related video settings
The Sticky Related video player was another huge release last month and we’ve loved the adoption rates so far! Since rolling it out, we’ve been continuing to make improvements to support unique scenarios (like when videos are embedded using WPRM shortcodes) and squash a few bugs (overriding overrides). We’re even improving our error-logging so we can keep making things better, faster.
Not running the Sticky Related player yet? Sign up here!