Every year, we welcome publishers to one of our favorite events — AdThrive Summer Camp!
Now in its fifth year, our highly-anticipated summer boot camp allows our community of digital creators to gather around our virtual campfire (aka the AdThrive Community Facebook group) to share their thoughts and gain new insights into their ads and business.
This year, our “camp counselors” (otherwise known as our ad performance experts) developed exclusive, new challenges to help publishers maximize their revenue and set their businesses up for long-term success.
Campers get downloadable workbooks for each week of camp, walking through important topics ranging from page-level RPM and improving reader experience to maximizing earnings with video and building an ideal ad layout.
In June, hundreds of publishers participated in this educational series — our biggest turnout yet! And the feedback from our “summer campers” has been fantastic. Many of them are already seeing tangible results from implementing these actionable, bit-sized tips.
Below you’ll find an outline of what we covered each week, and if you’re an AdThrive publisher, you’ll have unlimited access to all of the summer camp resources as long as you need them.
The first week of camp focuses on one of our most popular topics: taking advantage of the RPM by Page tool in your AdThrive dashboard.
What’s new this year?
Week 1 includes a new worksheet focused on alternative words and phrases to use for brand safety so you can maximize your ad dollars.
What we cover in week 1:
- Identifying common themes across your top-performing posts
- Reviewing patterns across pages with the lowest RPM
- Analyzing your posts for brand safety words that could be impacting your RPM
Comments from AdThrivers on week 1:
“Summer Camp is my favorite part of being part of AdThrive. I love the insight I get from participating. I got the most from the first worksheet question. Interestingly, the posts with the highest RPM aren’t necessarily my highest earning posts. I realized I could be promoting those posts better in social media and in my newsletter to send more people to them.”
“Worksheet #2 was so eye-opening and helpful. I’ve been updating my low RPM posts to mirror a similar format of high RPM posts, and it’s really helpful once you compare them side by side. I also had no idea that certain words could be flagged, so thank you for sharing Worksheet #3! Excited to learn and make improvements over these next several weeks!”
[AdThrive-exclusive] Visit week one of Summer Camp right here!
As a publisher, serving your readers should always be your primary focus. This week at camp, we look at ways to improve the reader experience.
What’s new this year?
We share tips and tools for meeting Google’s new Core Web Vitals standards and suggest ways to avoid accidental clicks on your ads.
Week 2 focuses on:
- Optimizing your site with the Core Web Vitals checklist
- Identifying areas for improvement for Core Web Vitals
- Avoiding accidental clicks on your ads
Comments from AdThrivers on the week 2 workbook:
“Loved Worksheet #3! I dislike accidentally clicking ads on other creators’ websites because of overcrowding/pop-ups, so it’s something I try to be mindful of on my site. Thanks for all the help with the Core Web Vitals. I’ve been able to improve my score over the past several months, thanks to the awesome tips you’ve shared!”
“I have been working on Core Web Vitals for a few weeks now, and I have found your posts super helpful during that process!”
[AdThrive-exclusive] Visit week two of Summer Camp right here!
Readers who spend more time on your site earn you significantly more money than readers who leave quickly, and we’re here to help you strategize ways to keep them on the page and returning to your site again and again!
Each camper receives a checklist focused on ways to turn engaged readers into returning visitors.
What we cover in week 3:
- Identifying 10 highly engaging pages by “Time On Page”
- Analyzing your 10 highly engaging pages to gather insights
- Delivering more value to your readers with the reader journey checklist
AdThrive Community feedback on week 3:
“I think we did something similar last year, and it is one of my favorite things AdThrive teaches to leverage! I have discovered amazing data by looking at the time on page feature. I know now what type of content I should be focusing on more! LOVE this! A lot of work ahead, but I’m so excited!”
“I’ve never actually analyzed my most engaged posts. That was super helpful to see, especially how they compared to each other. Definitely noticed a trend.”
[AdThrive-exclusive] Visit week three of Summer Camp right here!
Original video content provides value to your readers, keeps them on the page longer, and increases your ad revenue. This week, we share ways you can easily create videos for your site so you can optimize your ad earnings.
You get a step-by-step guide for making an “About Me” video that you can monetize across your site!
This week’s camp schedule includes:
- Creating an introductory video for your site
- Repurposing videos for your playlist
- Maximizing your ad earnings with the video player checklist
Comments from AdThrivers on the week 4 workbook:
“The AdThrive video player has been a great source of earnings since being implemented (roughly 28% of my earnings). So far, I’ve only uploaded one video due to my lack of video editing skills, but thanks to this week’s summer camp worksheet, I learned of Canva! I plan to make use of their 30-day trial to make a few more.”
“Love the idea of doing a behind-the-scenes video! We’re also going to do the Canva quick videos to kick it up a notch! I love how all of these steps are not huge endeavors and yet can yield such positive results. Lol!! I want to do it all!”
[AdThrive-exclusive] Visit week four of Summer Camp right here!
For the final week of camp, we added a brand new topic, and it’s all about making the most of the Ad Preferences page in your AdThrive dashboard!
We share the latest ad options available for you to turn on, along with data we’ve gathered on how much they could improve your RPM.
Key takeaways for week 5:
- Assessing your goals and preferences
- Reviewing RPM-boosting options available on your Ad Preferences page
- Trying optional ad categories (plus, when in the year they’ll earn the best for you!)
AdThrive Community feedback on week 5:
“Great reminder about double-checking my ad preference. I love the idea of enabling categories temporarily before the holidays. Thank you for an amazing camp! It was fun!”
“Worksheets #1 and #2 were good refreshers, but #3 made me look at the sensitive categories in a different light. So I switched all of them on to see how it goes. Thank you for this summer camp! First time I ever participated, and I definitely learned a lot.”
[AdThrive-exclusive] Visit week five of Summer Camp right here!
We hope you find these resources helpful for maximizing your ad dollars, and be sure to join us next year around the campfire for AdThrive Summer Camp!
If you’re not an AdThriver yet and want to gain access to exclusive resources like our Summer Camp workbooks, head here to learn more about how to qualify and apply to join our network of publishers.