Digital advertising industry trends: proving quality and scale

<p>Two huge trends are going on in the digital advertising industry right now. </p> <p>First is “the flight to quality.” Many advertisers, fed up with brand safety and other issues on YouTube, Facebook, and other platforms, are redirecting their budgets to safe, high-quality properties. </p> <p>Second is the idea of “fewer, bigger partners.” Advertisers want to focus on bigger partnerships so they can reduce complexity and cut down the number of companies they work with.</p