New in March: video search in your dashboard, more video bidders, fresh demand for display ads, new insights on ad viewability, and more!
About Brynne Delerson
AdThrive Release Notes: February 2020
2 minutes to readNew in February: Sellers.json and infinite scroll improvements, Prebid upgrades, and how AdThrive team members are shaping the industry on your behalf!
What publishers should know about California’s Assembly Bill 5
6–8 minutes to readCalifornia’s new bill may change how you work with independent contractors in the state, and other states are following suit. Here’s what you need to know.
Meet Dave: our new CTO
2–3 minutes to readDave Rowley joins the CafeMedia/AdThrive team as CTO to help us further scale our technology around our commitment to innovation and serving publishers.
Meet Evan: our new EVP of Product Management
2 minutes to readOur new EVP of Product Management, Evan Simeone, brings a deep understanding of the ad industry and product strategy to help publishers grow their business.
What’s the deal with RPM?
5–6 minutes to readRPM (or “revenue per mille”) means ad earnings per 1,000 pageviews in the ad industry. Some companies define it differently, so we’re here to demystify!
How to take maternity leave as a full-time publisher: an interview with Amy Palanjian
6–7 minutes to readAdThrive publisher Amy Palanjian shares her experience planning for and funding her maternity leave as a full-time content creator.
Why you need a brand style guide and how to create one
6–7 minutes to readCreate a brand style guide to answer essential questions about your brand’s voice and visuals, so your whole team can produce perfectly branded content!
Evolving your Facebook strategy: an interview with Eugene Kim
4–5 minutes to readAdThrive publisher Eugene Kim shares how he strategically uses Facebook to drive significant traffic back to his site, My Modern Met.
Diversify your income with eBook publishing: an interview with Kelly McNelis
5–6 minutes to readAdThrive publisher Kelly McNelis shares her insights on diversifying her site’s revenue streams through publishing eBooks.
Over 100 ways we’re excited to serve publishers
8–10 minutes to readWe’re sharing a breakdown of our teams to celebrate over 100 AdThrive team members. Learn how we support your business behind-the-scenes!
Site speed, SEO, and the impact of ads
8–9 minutes to read
Our data science team turned to SEMrush, Google CrUX, and Google Analytics to answer questions about how AdThrive ads and search engine optimization intersect.
