Marie King

About Marie King

As a member of the Customer Insights team, Marie gets to support AdThrive publishers by digging into data to find and share interesting findings to help our publishers continue to thrive! With almost a decade working with many types of publishers, Marie is thrilled to be part of the AdThrive team working with and helping the publishers she’s been obsessed with for years. A Chicago native, she now lives in Denver with her husband, dog, three cats, and an extensive collection of board games.

Content Trends Report: February 2021

6–7 minutes to read

February brings Valentine’s Day, the Super Bowl, Presidents’ Day deals, and pandemic-related trends that are continuing into the new year.

How to use Google Trends like a pro

7–9 minutes to read

Google Trends provides powerful insights on trending search topics. These 7 best practices will help you find great content ideas to grow your traffic.

2020: An AdThrive year in review

9–11 minutes to read

The AdThrive community accomplished amazing things in 2020, and the 167 million readers who spent over 876 million hours on our publishers’ content agree!

2021: a look ahead [+ free content planning calendar!]

6–8 minutes to read

These top emerging trends and our useful 2021 content planning calendar will help you shape your content strategy to best serve readers in the new year.

The holiday psyche: 5 holiday personas that inform how people will celebrate, shop, and consume content this year

8–10 minutes to read

Five holiday personas representing your readers’ mindsets around the holidays this year, plus five common themes found in all holiday study responses.

Top trend highlights from the 2020 AdThrive Holiday Study: celebrations, shopping, food, decorating, and travel

9–11 minutes to read

Find out exactly what your readers want and need for celebrations, food, gifts, decorations, and travel for the 2020 holidays using our study insights!

Big picture consumer takeaways from the 2020 AdThrive Holiday Study

5–7 minutes to read

Our insights team surveyed 500 consumers to give you the inside scoop on this year’s holiday enthusiasm, planning, budgets, and sources for inspiration!

Creativity & Data: Creative Resources [Part 7]

3 minutes to read

Our final episode of Creativity & Data offers additional creative resources to help you stand out from the pack and produce unique, relevant content.

Creativity & Data: Creative Hacking [Part 6]

2–3 minutes to read

Break through inspiration blocks by cultivating a creative lifestyle, using brainstorming hacks, and then filtering your ideas for the best opportunities.

Creativity & Data: Social Media Inspiration [Part 5]

2–3 minutes to read

Billions of social media users are deciding what’s popular in real time. Harness those insights to inspire your content creation and connect with readers.

Creativity & Data: Enriching your content through niche industry research [Part 4]

2 minutes to read

Uncover exclusive information and stand out from the competition by including niche industry research and studies in your content development process.

Creativity & Data: Keyword Research [Part 3]

2 minutes to read

Take your keyword strategy to the next level using these tips and techniques to rank your content higher in search and drive more traffic to your site.

Creativity & Data: Google Trends [Part 2]

2 minutes to read

Next up in our Creativity & Data series: how to use Google Trends to uncover valuable data on keywords and topics to help shape your content strategy.

Creativity & Data: Intro to Data [Part 1]

3 minutes to read

Our new AdThrive Insights series helps you connect data and creativity to inspire new content ideas based on research into what readers want right now!

Trending topics and SEO strategies for 2020 holiday content

9–11 minutes to read

People are planning for the holidays early this year. Use these trending topics & SEO tips to capture traffic and revenue from those eager to celebrate!

A summer of escape: trends & content strategies for summer 2020

10–13 minutes to read

This summer, readers are looking for a mental and physical escape from the stress of COVID-19. Focus your content around these trends to meet their needs.

AdThrive Trending Food Insights

1 minute to read

Readers are spending more time on food content than ever. What’s in their shopping carts and pantries? What solutions are they searching for in this constantly-changing world and how can you adapt your content to meet evolving needs? Check out the slideshow below for answers! How does AdThrive work with food publishers? We’d love to […]

AdThrive Trending Finance Insights

1 minute to read

Your readers are likely facing a lot of uncertainty right now around their financial positions and are developing new consumer habits, priorities, and spending behaviors as a result. How can you get into the mind of your readers and speak to their current financial situation and what is top of mind for them? How does […]

AdThrive Trending Consumer Insights

1 minute to read

2020 is reshaping consumer priorities and changing the way your site visitors read content online, live at home, and shop for essentials. What is top of mind for them right now? What solutions are they searching for in this constantly-changing world and how can you adapt your content to meet evolving needs? Check out the […]

AdThrive Trending Parenting & Education Insights

1 minute to read

Parents and teachers have new, unique needs right now, and your content can be the perfect fit! Family roles are evolving, important milestones are on hold or canceled, normal routines are disrupted. How can you connect parents and educators with the support and resources they need, from pregnancy through graduation? How does AdThrive work with […]