Marie King

About Marie King

As Director of Publisher Insights, Marie gets to support AdThrive publishers by digging into data to find and share interesting findings to help our publishers continue to thrive! With almost a decade working with many types of publishers, Marie is thrilled to be part of the AdThrive team working with and helping the publishers she’s been obsessed with for years. A Chicago native, she now lives in Denver with her husband, dog, three cats, and an extensive collection of board games.

Create a winning content strategy with these quarterly content insights

7–8 minutes to read

Keep up to date on content trends for each quarter to get insights on events and topics all year round!

Content Trends Report: December 2021

4 minutes to read

Christmas, travel, and December engagements. Join us for monthly insights with December’s content trends.

Content Trends Report: November 2021

10–12 minutes to read

Join us in the November Content Trends Report, as we dive into Thanksgiving traditions, holiday sales and what to expect in November!

Prepare for the 2021 holiday season with gift guide insights from AdThrive’s Holiday Study

8–10 minutes to read

Want insights into your readers’ holiday mindset? Check out this post for the major takeaways and get your gift guides ready to drive traffic, ad revenue, and affiliate dollars!

Influence & inform your readers with the 2021 AdThrive Holiday Study

8–10 minutes to read

The Holidays are nearly here! We surveyed 750 women to find out their plans for the 2021 holidays. Take a look at what we found here.

Identify and understand your target audience with personas

15–19 minutes to read

Build audience personas by using key data points to better understand your readers and their needs, so you can create the content they are looking for.

How to develop a content strategy that drives results

19–24 minutes to read

A strong content strategy helps you define your audience, create content they need, and use data to prioritize your time and efforts to reach your goals.

Find the perfect search keywords for your target audience

20–25 minutes to read

Harness the power of keyword research to plan and create content that will perform well in search results and drive readers to your site.

How to measure the impact of your SEO efforts

10–12 minutes to read

Make sure the hard work you put into your business is driving toward your goals! Learn how to track key metrics to evaluate your current content strategy.

Your complete guide to Q1 2022 content trends

16–20 minutes to read

Celebrate the new year with Q1 content trends for 2022. Get insights on New Year’s, Black History Month, Women’s History Month, and more!

Content Trends Report: October 2021

9–11 minutes to read

Halloween 2021’s surprise breakaway trends, the holiday activity your readers have already started, and your October ad revenue and traffic forecast.

Content Trends Report: September 2021

7–9 minutes to read

Dive into Labor Day travel & sales, Hispanic Heritage Month, Yom Kippur, fall fashions, and football season in our September Content Trends Report!

Reader behavior in “The New Normal”

6–7 minutes to read

What do post-COVID readers want? Get through the summer slump with insights on how to grab readers’ attention right away.

Content Trends Report: August 2021

7–9 minutes to read

Your readers are out enjoying the summertime warmth, while also preparing for the fall. Here are seven trending topics to cover to meet their needs now.

20+ keyword research tools to help grow your search traffic

9–11 minutes to read

Keyword research helps you see what people are searching for so you can create content that brings traffic to your site. Give these keyword tools a try!

Your complete guide to Q4 2021 content trends

13–16 minutes to read

‘Tis the season to start thinking about holiday content! Use these insights to plan new and updated posts for Q4 and use our 4 steps to prep early.

Content Trends Report: June 2021

9–11 minutes to read

As summer approaches and the world reopens, readers want to get outside and get together! Here’s what they are doing, celebrating, and buying in June.

How switching to a high-quality host can improve Core Web Vitals [Case Study]

7–8 minutes to read

We looked at before and after data for 60 AdThrive publishers who switched to BigScoots, and our study shows that a great host can improve site speed.

How to audit your published content and find your best growth opportunities

7–9 minutes to read

Finally tackle that full-site content audit! We’ll show you how to determine which posts to maintain, update, or abandon, and what optimizations to make.

2021 macroeconomic trends and the future of ad spend

3–4 minutes to read

Advertiser spending is directly related to major economic and social trends. Here’s what we expect to see in 2021.