Exciting ad code improvements are bringing higher RPMs to AdThrive publishers, a Privacy Sandbox update, and we’re preparing for Google’s Core Web Vitals.
About Paul Bannister
The publisher’s guide to Google’s Privacy Sandbox
10–12 minutes to readGet the full context for Privacy Sandbox proposals, where work stands today, and how AdThrive is making sure the results are good for publishers.
Digital media industry trends, January & February 2021
7–9 minutes to readOur latest industry report unpacks current advertiser spending habits, macroeconomic insights, updates from Google, and hot content topics for February.
4 main organizations defining the future of advertising
6–7 minutes to readW3C, IAB, Prebid, and PRAM are reimagining the future of digital advertising. We’re actively involved representing publishers’ needs and best interests.
Digital media industry trends, 12/18/20
4–5 minutes to readEven with a relatively-strong finale to 2020, we anticipate a cautious Q1 for advertising, making it the perfect time to focus on content strategy!
What is contextual advertising?
5–7 minutes to readContextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
Digital media industry trends, 11/20/20
5–7 minutes to readPeak RPMs are approaching with ad spending and traffic reaching their annual highs over Thanksgiving weekend. Set up for success with two key resources.
Digital media industry trends, 10/23/20
4–5 minutes to readHoliday ad spending has begun! We’re sharing how we’re advocating for publishers as the industry faces major shifts, plus a holiday content SEO checklist.
Digital media industry trends, 10/9/20
4–5 minutes to readYear-over-year RPM improvements make us optimistic for Q4, but we’re keeping a close eye on open questions. Plus new consumer holiday study results!
Coronavirus and digital media industry trends, 9/25/20
6–7 minutes to readSeptember RPMs are ending on a high across the network, political ad spend is ramping up, and three things to set your site up for success in Q4.
Two initiatives to protect your revenue in a cookieless future
7–8 minutes to readAs we approach a cookieless future, we are helping to pioneer solutions that will protect small independent publishers’ businesses and revenue.
Digital advertising industry trends: proving quality and scale
5–6 minutes to readAs advertisers narrow their list of partners, AdThrive’s collective quality and scale proved in Comscore helps publishers access their share of ad spending
Coronavirus and digital media industry trends, 9/11/20
5–6 minutes to readBuilding revenue opportunities for Q4, a fun new social-inspired ad format, Apple IDFA and AdThrivers, and a game-changing hack for your keyword research
Coronavirus and digital media industry trends, 8/28/20
4–5 minutes to readFall is approaching and we’re seeing unique trends for Halloween. Also a look at Google’s heavy ads blocker and an update on year-over-year ad revenue.
Coronavirus and digital media industry trends, 8/14/20
5–6 minutes to readConsistent ad spending trends have us hoping for the usual fourth quarter increases, plus GDPR updates and a look at post-COVID Back to School trends.
Coronavirus and digital media industry trends, 7/31/20
5–6 minutes to readWe’re launching new ad sales strategies and resources to help you grow traffic and revenue. Plus a report on ad spending and recent redirect attacks.
Coronavirus and digital media industry trends, 7/10/20
5–6 minutes to readGet the lowdown on this week’s biggest trends, from third quarter expectations/reality to AdThrive direct deals and the Facebook advertising boycott.
Coronavirus and digital media industry trends, 6/26/20
6–7 minutes to readAdvertiser spending increasing in all categories, AdThrive hits #11 in Comscore, and how we’re working to offset the usual beginning-of-quarter dip in Q3.
Coronavirus and digital media industry trends, 6/12/20
5–6 minutes to readSummer ad spending trends, insights to capture upcoming holiday traffic, and three important things you can add to your calendar in June 2020.
Coronavirus and digital media industry trends, 5/29/20
4–5 minutes to readHot this week: RPMs and advertiser spending (plus a fascinating correlation between spend and COVID-19 cases) and 3 things to do to grow your business.
