We’re helping to supply publishers’ first-party data to the open web, to provide crucial information to advertisers when third-party cookies go away.
Huge news! What does Google’s June 24, 2021 announcement mean for publishers and the advertising industry? We’re breaking it all down.
What are third-party cookies and why are they going away? How worried should I be? How is AdThrive protecting publishers? You asked, now get the answers!
This week’s hot topic: WordPress considers (and reconsiders) blocking Google’s FLoC — why, where, and what it all means for your ad revenue.
As we approach a future without third-party cookies, we’re pioneering solutions that will protect independent publishers’ businesses and ad revenue.
The demise of third-party cookies means an overhaul for digital advertising. AdThrive is helping to shield publishers’ revenue with Cookie Coverage.
We analyzed 500+ publishers who joined AdThrive from other ad companies so you can be confident you’ll take home higher ad earnings here. Guaranteed.
Exciting ad code improvements are bringing higher RPMs to AdThrive publishers, a Privacy Sandbox update, and we’re preparing for Google’s Core Web Vitals.
Get the full context for Privacy Sandbox proposals, where work stands today, and how AdThrive is making sure the results are good for publishers.
Our latest industry report unpacks current advertiser spending habits, macroeconomic insights, updates from Google, and hot content topics for February.
W3C, IAB, Prebid, and PRAM are reimagining the future of digital advertising. We’re actively involved representing publishers’ needs and best interests.
Even with a relatively-strong finale to 2020, we anticipate a cautious Q1 for advertising, making it the perfect time to focus on content strategy!
Contextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
Peak RPMs are approaching with ad spending and traffic reaching their annual highs over Thanksgiving weekend. Set up for success with two key resources.
Holiday ad spending has begun! We’re sharing how we’re advocating for publishers as the industry faces major shifts, plus a holiday content SEO checklist.
Year-over-year RPM improvements make us optimistic for Q4, but we’re keeping a close eye on open questions. Plus new consumer holiday study results!
September RPMs are ending on a high across the network, political ad spend is ramping up, and three things to set your site up for success in Q4.
As advertisers narrow their list of partners, AdThrive’s collective quality and scale proved in Comscore helps publishers access their share of ad spending
Building revenue opportunities for Q4, a fun new social-inspired ad format, Apple IDFA and AdThrivers, and a game-changing hack for your keyword research
Fall is approaching and we’re seeing unique trends for Halloween. Also a look at Google’s heavy ads blocker and an update on year-over-year ad revenue.