Paul Bannister

About Paul Bannister

Paul is the EVP of Sales and Strategy at AdThrive, working with our largest ad partners, as well as leading the development of new products. He's heavily focused on all things video, new ad formats, and working with our data science team to keep AdThrive ahead of market trends. With over two decades of industry experience in publishing and advertising, Paul’s background helps brands create deeply engaging programs that meet their goals while creating a great experience for publishers’ audiences. He lives on the Upper West Side of Manhattan with his wife and two boys.

Coronavirus and digital media industry trends, 4/3/20

6 minutes to read

April 3, 2020 by Paul Bannister

Two days (of data) into Q2, here’s what we’re seeing with ad spending, the digital media industry, traffic and overall revenue, and what we’re focusing on right now.

Coronavirus and digital media industry trends, 3/27/20

7 minutes to read

March 27, 2020 by Paul Bannister

The biggest trends this week: ad spending drops by vertical, Coronavirus-adjacent keywords, Q2 expectations, conversations with our ad partners, and more.

Coronavirus and digital media industry trends, 3/20/20

5 minutes to read

March 20, 2020 by Paul Bannister

The biggest trends this week: advertiser spending decreases due to Coronavirus, RPM volatility, more time on page, the value of video content, and more.

Coronavirus and digital ad spending

6 minutes to read

March 12, 2020 by Paul Bannister

With Coronavirus affecting the stock market, oil prices, travel, and in-person gatherings, what can publishers expect for their ads? We’re here to help.

What is Prebid and why does it matter to publishers?

3 minutes to read

February 18, 2020 by Paul Bannister

Prebid is the leading wrapper for header bidding, shaping the digital ad industry for publishers everywhere. We get to play a crucial part on your behalf!

The death of the cookie

5 minutes to read

January 15, 2020 by Paul Bannister

Google’s announcement has massive consequences for the advertising industry, but AdThrive publishers are uniquely positioned to weather the storm.

AdThrive publishers are first with Verizon’s Premium Access Platform

3 minutes to read

October 10, 2019 by Paul Bannister

Exciting news for AdThrive and the entire industry as AdThrive publishers become the first to connect directly to a Demand-Side Platform (DSP)!

Three things that are transforming transparency in digital advertising

4 minutes to read

September 26, 2019 by Paul Bannister

What are Ads.txt, sellers.json, and SupplyChain object, and what do these critical developments in transparency mean for publishers?

Digital advertising industry trends: proving quality and scale

6 minutes to read

July 9, 2019 by Paul Bannister

As advertisers narrow their list of partners, AdThrive’s collective quality and scale proved in Comscore helps publishers access their share of ad spending

Meet Nucleus

4 minutes to read

May 23, 2019 by Paul Bannister

Meet Nucleus: the code that powers the best ad monetization in the world just got A LOT better. AdThrive’s ad code version 3.0.