Advertiser spending increasing in all categories, AdThrive hits #11 in Comscore, and how we’re working to offset the usual beginning-of-quarter dip in Q3.
About Paul Bannister
Digital advertising industry trends: proving quality and scale
5–6 minutes to readAs advertisers narrow their list of partners, AdThrive’s collective quality and scale proved in Comscore helps publishers access their share of ad spending
Coronavirus and digital media industry trends, 6/12/20
5–6 minutes to readSummer ad spending trends, insights to capture upcoming holiday traffic, and three important things you can add to your calendar in June 2020.
Coronavirus and digital media industry trends, 5/29/20
4–5 minutes to readHot this week: RPMs and advertiser spending (plus a fascinating correlation between spend and COVID-19 cases) and 3 things to do to grow your business.
Coronavirus and digital media industry trends, 5/15/20
4–5 minutes to readThe latest buzz in ad spending (good news), AdThrivers reach #12 in Comscore, a new option for sticky footer ads, and this week’s top three content tips.
Coronavirus and digital media industry trends, 5/8/20
6–7 minutes to readAdThrive PMPs are doing well for our publishers, Google’s May 4 update, fascinating new consumer trends to guide your content, our lifestyle webinar, and four things to do right now to improve your business!
Coronavirus and digital media industry trends, 5/1/20
5–6 minutes to readNew this week: ad tech company layoffs and payment news, certain category spending increases for AdThrive publishers, plus fascinating new content trends.
How publishers get paid (or don’t!) in the ad industry
4 minutes to readAd industry payments are complicated and risky. When ad tech companies can’t pay, publishers almost always suffer the consequences. But not at AdThrive.
Coronavirus and digital media industry trends, 4/24/20
6–8 minutes to readNew this week: some advertisers rebounding (and why others aren’t), an update on our ad sales team’s efforts, plus the latest vertical deep-dive webinar.
Coronavirus and digital media industry trends, 4/17/20
3–4 minutes to readNew this week: RPMs stabilizing, Amazon affiliate changes, Travel Vertical webinar (and Food replay!), and discounted/free resources for publishers.
Coronavirus and digital media industry trends, 4/10/20
6–8 minutes to readThe biggest trends this week: RPM flattening, changes in advertiser ad spend, new weekly traffic patterns, and what you can do now to increase earnings.
Coronavirus and digital media industry trends, 4/3/20
6–7 minutes to readTwo days (of data) into Q2, here’s what we’re seeing with ad spending, the digital media industry, traffic and overall revenue, and what we’re focusing on right now.
Coronavirus and digital media industry trends, 3/27/20
6–8 minutes to readThe biggest trends this week: ad spending drops by vertical, coronavirus-adjacent keywords, Q2 expectations, conversations with our ad partners, and more.
Coronavirus and digital media industry trends, 3/20/20
5–6 minutes to readThe biggest trends this week: advertiser spending decreases due to COVID-19, RPM volatility, more time on page, the value of video content, and more.
Coronavirus and digital ad spending
5–6 minutes to readWith COVID-19 affecting the stock market, oil prices, travel, and in-person gatherings, what can publishers expect for their ads? We’re here to help.
What is Prebid and why does it matter to publishers?
3–4 minutes to readPrebid is the leading wrapper for header bidding, shaping the digital ad industry for publishers everywhere. We get to play a crucial part on your behalf!
The death of the cookie
5–6 minutes to readGoogle’s announcement has massive consequences for the advertising industry, but AdThrive publishers are uniquely positioned to weather the storm.
AdThrive publishers are first with Verizon’s Premium Access Platform
3–4 minutes to readExciting news for AdThrive and the entire industry as AdThrive publishers become the first to connect directly to a Demand-Side Platform (DSP)!
Three things that are transforming transparency in digital advertising
3–4 minutes to readWhat are Ads.txt, sellers.json, and SupplyChain object, and what do these critical developments in transparency mean for publishers?
Meet Nucleus
3–4 minutes to readMeet Nucleus: the code that powers the best ad monetization in the world just got A LOT better. AdThrive’s ad code version 3.0.
