September RPMs are ending on a high across the network, political ad spend is ramping up, and three things to set your site up for success in Q4.
About Paul Bannister
Two initiatives to protect your revenue in a cookieless future
7–8 minutes to readAs we approach a cookieless future, we are helping to pioneer solutions that will protect small independent publishers’ businesses and revenue.
Digital advertising industry trends: proving quality and scale
5–6 minutes to readAs advertisers narrow their list of partners, AdThrive’s collective quality and scale proved in Comscore helps publishers access their share of ad spending
Coronavirus and digital media industry trends, 9/11/20
5–6 minutes to readBuilding revenue opportunities for Q4, a fun new social-inspired ad format, Apple IDFA and AdThrivers, and a game-changing hack for your keyword research
Coronavirus and digital media industry trends, 8/28/20
4–5 minutes to readFall is approaching and we’re seeing unique trends for Halloween. Also a look at Google’s heavy ads blocker and an update on year-over-year ad revenue.
Coronavirus and digital media industry trends, 8/14/20
5–6 minutes to readConsistent ad spending trends have us hoping for the usual fourth quarter increases, plus GDPR updates and a look at post-COVID Back to School trends.
Coronavirus and digital media industry trends, 7/31/20
5–6 minutes to readWe’re launching new ad sales strategies and resources to help you grow traffic and revenue. Plus a report on ad spending and recent redirect attacks.
Coronavirus and digital media industry trends, 7/10/20
5–6 minutes to readGet the lowdown on this week’s biggest trends, from third quarter expectations/reality to AdThrive direct deals and the Facebook advertising boycott.
Coronavirus and digital media industry trends, 6/26/20
6–7 minutes to readAdvertiser spending increasing in all categories, AdThrive hits #11 in Comscore, and how we’re working to offset the usual beginning-of-quarter dip in Q3.
Coronavirus and digital media industry trends, 6/12/20
5–6 minutes to readSummer ad spending trends, insights to capture upcoming holiday traffic, and three important things you can add to your calendar in June 2020.
Coronavirus and digital media industry trends, 5/29/20
4–5 minutes to readHot this week: RPMs and advertiser spending (plus a fascinating correlation between spend and COVID-19 cases) and 3 things to do to grow your business.
Coronavirus and digital media industry trends, 5/15/20
4–5 minutes to readThe latest buzz in ad spending (good news), AdThrivers reach #12 in Comscore, a new option for sticky footer ads, and this week’s top three content tips.
Coronavirus and digital media industry trends, 5/8/20
6–7 minutes to readAdThrive PMPs are doing well for our publishers, Google’s May 4 update, fascinating new consumer trends to guide your content, our lifestyle webinar, and four things to do right now to improve your business!
Coronavirus and digital media industry trends, 5/1/20
5–6 minutes to readNew this week: ad tech company layoffs and payment news, certain category spending increases for AdThrive publishers, plus fascinating new content trends.
How publishers get paid (or don’t!) in the ad industry
4 minutes to readAd industry payments are complicated and risky. When ad tech companies can’t pay, publishers almost always suffer the consequences. But not at AdThrive.
Coronavirus and digital media industry trends, 4/24/20
6–8 minutes to readNew this week: some advertisers rebounding (and why others aren’t), an update on our ad sales team’s efforts, plus the latest vertical deep-dive webinar.
Coronavirus and digital media industry trends, 4/17/20
3–4 minutes to readNew this week: RPMs stabilizing, Amazon affiliate changes, Travel Vertical webinar (and Food replay!), and discounted/free resources for publishers.
Coronavirus and digital media industry trends, 4/10/20
6–8 minutes to readThe biggest trends this week: RPM flattening, changes in advertiser ad spend, new weekly traffic patterns, and what you can do now to increase earnings.
Coronavirus and digital media industry trends, 4/3/20
6–7 minutes to readTwo days (of data) into Q2, here’s what we’re seeing with ad spending, the digital media industry, traffic and overall revenue, and what we’re focusing on right now.
Coronavirus and digital media industry trends, 3/27/20
6–8 minutes to readThe biggest trends this week: ad spending drops by vertical, coronavirus-adjacent keywords, Q2 expectations, conversations with our ad partners, and more.
