We’re helping to supply publishers’ first-party data to the open web, to provide crucial information to advertisers when third-party cookies go away.
About Paul Bannister
Google delays third-party cookie end date
2–3 minutes to readHuge news! What does Google’s June 24, 2021 announcement mean for publishers and the advertising industry? We’re breaking it all down.
Your top questions about third-party cookies
8–10 minutes to readWhat are third-party cookies and why are they going away? How worried should I be? How is AdThrive protecting publishers? You asked, now get the answers!
WordPress, FLoC, and what this all means for publishers
5–7 minutes to readThis week’s hot topic: WordPress considers (and reconsiders) blocking Google’s FLoC — why, where, and what it all means for your ad revenue.
AdThrive is building a future without third-party cookies
8–10 minutes to readAs we approach a future without third-party cookies, we’re pioneering solutions that will protect independent publishers’ businesses and ad revenue.
Introducing Cookie Coverage
4 minutes to readThe demise of third-party cookies means an overhaul for digital advertising. AdThrive is helping to shield publishers’ revenue with Cookie Coverage.
AdThrive delivers proven RPM lifts to publishers
5–6 minutes to readWe analyzed 500+ publishers who joined AdThrive from other ad companies so you can be confident you’ll take home higher ad earnings here. Guaranteed.
Digital media industry trends, February & March 2021
7–9 minutes to readExciting ad code improvements are bringing higher RPMs to AdThrive publishers, a Privacy Sandbox update, and we’re preparing for Google’s Core Web Vitals.
The publisher’s guide to Google’s Privacy Sandbox
10–12 minutes to readGet the full context for Privacy Sandbox proposals, where work stands today, and how AdThrive is making sure the results are good for publishers.
Digital media industry trends, January & February 2021
5–6 minutes to readOur latest industry report unpacks current advertiser spending habits, macroeconomic insights, updates from Google, and hot content topics for February.
4 main organizations defining the future of advertising
6–7 minutes to readW3C, IAB, Prebid, and PRAM are reimagining the future of digital advertising. We’re actively involved representing publishers’ needs and best interests.
Digital media industry trends, 12/18/20
4–5 minutes to readEven with a relatively-strong finale to 2020, we anticipate a cautious Q1 for advertising, making it the perfect time to focus on content strategy!
What is contextual advertising?
5–7 minutes to readContextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
Digital media industry trends, 11/20/20
5–7 minutes to readPeak RPMs are approaching with ad spending and traffic reaching their annual highs over Thanksgiving weekend. Set up for success with two key resources.
Digital media industry trends, 10/23/20
4–5 minutes to readHoliday ad spending has begun! We’re sharing how we’re advocating for publishers as the industry faces major shifts, plus a holiday content SEO checklist.
Digital media industry trends, 10/9/20
4–5 minutes to readYear-over-year RPM improvements make us optimistic for Q4, but we’re keeping a close eye on open questions. Plus new consumer holiday study results!
Coronavirus and digital media industry trends, 9/25/20
6–7 minutes to readSeptember RPMs are ending on a high across the network, political ad spend is ramping up, and three things to set your site up for success in Q4.
Digital advertising industry trends: proving quality and scale
5–6 minutes to readAs advertisers narrow their list of partners, AdThrive’s collective quality and scale proved in Comscore helps publishers access their share of ad spending
Coronavirus and digital media industry trends, 9/11/20
5–6 minutes to readBuilding revenue opportunities for Q4, a fun new social-inspired ad format, Apple IDFA and AdThrivers, and a game-changing hack for your keyword research
Coronavirus and digital media industry trends, 8/28/20
4–5 minutes to readFall is approaching and we’re seeing unique trends for Halloween. Also a look at Google’s heavy ads blocker and an update on year-over-year ad revenue.
