What are Private Marketplaces/PMPs, how do they work, and why are they great for advertisers and publishers alike? We’re breaking it all down in this post.
About Rachel Parkin
Rachel is the EVP of Sales and Marketing, overseeing AdThrive’s advertiser media sales. Rachel is an expert in the programmatic landscape and focuses on helping publishers and brands stay one step ahead in the ever-changing world of digital advertising. She connects brands with the AdThrive audience at scale through private marketplaces offering access to highly viewable inventory and unparalleled audience targeting capabilities. Rachel draws on data covering every aspect of the content consumption journey to help brands develop the best strategy for reaching the right audience with the right message. On the weekends, Rachel can be found taking photography classes and discovering new restaurants in NYC.