Shobha Doshi

About Shobha Doshi

Shobha is the VP of Programmatic Strategy and Operations at AdThrive. Her team is responsible for managing all relationships with our advertising technology partners and other platforms. She works to ensure that we have the best deals with our partners and always have access to the most cutting-edge offerings. With over 10 years of experience in digital advertising, she's worked across all parts of the industry. Shobha lives in Atlanta with her husband and two boys.

AdThrive integrates with Verizon Media ConnectID

2 minutes to read

Shobha Doshi

With our exclusive, direct connection to Verizon Media’s DSP, AdThrive publishers can enjoy increased ad revenue from identity-based advertiser spending.

Putting the art in ad tech: an interview with Kargo

5–6 minutes to read

Shobha Doshi

AdThrive publishers enjoy a first-of-its-kind partnership with Kargo who puts the “art in ad tech” to drive better mobile outcomes and user experience.

Stopping bad ads in their tracks: an interview with Confiant

4–5 minutes to read

Shobha Doshi

Bad ads and redirects plague the ad industry, but our partner Confiant helps us protect AdThrive publishers’ sites from these attacks. Here’s how…

High impact for brands and publishers alike: an interview with Undertone

4–5 minutes to read

Shobha Doshi

AdThrive partner Undertone shares industry perspective on advertising trends, high-impact ad types, and creating engaging user experiences.

Why is video the future for publishers? An interview with JW Player

5–6 minutes to read

Shobha Doshi

AdThrive partner JW Player shares insights on industry trends around video growth. Plus tips to help content creators leverage video for their business!