Content Trends Report: February 2021
Welcome to our new Monthly Trends Report series!
Each month we’ll be taking a bit of a data dive through historical and emerging trends to help you plan your content and marketing efforts for the month ahead.
When you stay flexible to pivot and meet your readers’ needs and interest at the right time, you’re perfectly poised to reap increased traffic and ad revenue!
Heading into February, we’ve identified seven major trends that we expect to be popular with searchers and readers:
- Love in the time of coronavirus
- A mid-pandemic Super Bowl
- Three growing trends for the home
- Presidents’ Day deals
- Building healthy habits at home
- Emerging self-care trends
- Increased spending on pets
1 ) Love in the time of coronavirus
February is a month dedicated to love!
It’s Creative Romance Month, National Weddings Month, ...
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Content Trends Report: February 2021
February brings Valentine's Day, the Super Bowl, Presidents' Day deals, and pandemic-related trends that are continuing into the new year.
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4 main organizations defining the future of advertising
W3C, IAB, Prebid, and PRAM are reimagining the future of digital advertising. We’re actively involved representing publishers’ needs and best interests.
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How to use Google Trends like a pro
Google Trends provides powerful insights on trending search topics. These 7 best practices will help you find great content ideas to grow your traffic.
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What is CPM?
CPM is the measurement of how much advertisers pay to display ads on a website. It's one of the crucial ingredients that determine publisher revenue.
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2020: An AdThrive year in review
The AdThrive community accomplished amazing things in 2020, and the 167 million readers who spent over 876 million hours on our publishers' content agree!
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Digital media industry trends, 12/18/20
Even with a relatively-strong finale to 2020, we anticipate a cautious Q1 for advertising, making it the perfect time to focus on content strategy!
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2021: a look ahead [+ free content planning calendar!]
![2021: a look ahead [+ free content planning calendar!]](https://www.adthrive.com/wp-content/uploads/2020/12/2021-calendar-blog-icon.png){kind=icon}
These top emerging trends and our useful 2021 content planning calendar will help you shape your content strategy to best serve readers in the new year.
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Putting the art in ad tech: an interview with Kargo
AdThrive publishers enjoy a first-of-its-kind partnership with Kargo who puts the "art in ad tech" to drive better mobile outcomes and user experience.
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The internet’s cookies: chocolate chip, sugar, and third-party
On National Cookie Day, let’s celebrate the content creators who make our world a whole lot more delicious, serving us free content supported by ads.
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What is contextual advertising?
Contextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
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