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Digital media industry trends, February & March 2021

Digital media industry trends, February & March 2021

Paul BannisterPaul Bannister February 26, 2021

We’ve got a ton of industry updates, insider looks, and content resources we can’t wait to share with you in today’s digital media industry update. Let’s jump right in!

In this edition, you’ll find:

  • How AdThrive is making our ad performance diagnostics even smarter
  • A peek into our new ad code testing process that’s resulting in faster releases and higher RPMs
  • Three recent ad code integrations that are making AdThrive publishers more money today
  • A look at how we’ll give feedback as Google’s Privacy Sandbox proposals move to testing & experimentation
  • Google’s Core Web Vitals are coming in May’s algorithm change and AdThrive ads will be ready
  • Your guide to trending content topics for March 2021

Advertising trends

2021 continues to shape up relatively strongly, and across the AdThrive community we’re seeing strong year-over-year RPM improvements compared to last year.

2020 also started ...
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Digital media industry trends, February & March 2021

Digital media industry trends, February & March 2021
Paul BannisterPaul Bannister / February 26, 2021
Exciting ad code improvements are bringing higher RPMs to AdThrive publishers, a Privacy Sandbox update, and we're preparing for Google's Core Web Vitals.
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Five Google insights tools for researching content topics

Five Google insights tools for researching content topics
Marie KingMarie King / February 24, 2021
Think with Google is a one-stop-shop for finding data-driven insights, guides, reports, and more to spark your next big content idea.
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Content Trends Report: March 2021

Content Trends Report: March 2021
Marie KingMarie King / February 19, 2021
March ushers in spring, several fun holidays and events, and an interest in renewal. Here are seven trending topics to cover with your upcoming content!
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We’re making contextual advertising smarter with content clusters

We're making contextual advertising smarter with content clusters
Anna BlenderAnna Blender / February 18, 2021
Content clusters provide the value advertisers crave and our technology makes contextual advertising a strong tool in our box for a cookieless future.
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How to use Google Trends to plan the perfect timing for your content

How to use Google Trends to plan the perfect timing for your content
Marie KingMarie King / February 16, 2021
Craft the perfect strategy to create and promote seasonal and trending content at the most beneficial time using the insights found in Google Trends.
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The publisher’s guide to Google’s Privacy Sandbox

The publisher’s guide to Google's Privacy Sandbox
Paul BannisterPaul Bannister / February 12, 2021
Get the full context for Privacy Sandbox proposals, where work stands today, and how AdThrive is making sure the results are good for publishers.
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Professional publishers’ top 5 favorite content planning tools

Professional publishers' top 5 favorite content planning tools
Sarah RenningerSarah Renninger / February 10, 2021
Get the scoop on the top content planning tools from the top content creators on the web. These five tools are the best, according to AdThrive publishers.
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The power of the independent publisher

The power of the independent publisher
Marie KingMarie King / February 9, 2021
Advertisers value publishers' authenticity and reader connection. Here's an exclusive look at some of the insights we share to demonstrate your influence.
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Why email is one of the most important things you can focus on in 2021

Why email is one of the most important things you can focus on in 2021
Brynne DelersonBrynne Delerson / February 5, 2021
Harness the power of email to engage your readers, enrich your content, and increase your earnings by helping advertisers reach their target audience.
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Digital media industry trends, January & February 2021

Digital media industry trends, January & February 2021
Paul BannisterPaul Bannister / January 29, 2021
Our latest industry report unpacks current advertiser spending habits, macroeconomic insights, updates from Google, and hot content topics for February.
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