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We ventured through the backwoods of Niche Industry Research in Part 4 of the Creativity and Data series and now we’re heading to a more well-traveled path — using the massive user-generated insights available on social media to your creative advantage. 

With 2.6 billion active monthly Facebook users worldwide, 70% of the US population having at least one social media account, and the average user spending nearly 82 minutes per day scrolling, posting, and ‘liking’ content, there’s a massive amount of real people giving you instant feedback about their interests!

When you examine the data and insights available to you across social media platforms, you’ll be able to:

• Uncover what your readers are looking for
• Respond to relevant issues in real-time
• Foster relationships with your audience
• Promote your content
• Generate relevant content ideas
• Fine-tune your marketing strategy

In this episode of Creativity & Data, ...
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