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Why audience engagement is crucial for identity

Why audience engagement is crucial for identity

Rene FrelingRene Freling April 16, 2021

For email-based identity to work for digital advertising, it is NOT enough for you to simply collect email addresses.

If a visitor shares their email address with you but that person never returns to your site (so advertisers can recognize them and show them ads), that email address is useless for identity.

That’s why it’s so critical to focus on engaging your audience.

For example, forcing a user to give you an email so they can use a feature of your site, but not working to make sure they LIKE your site and come back, is a waste of time.

Identity isn’t just about getting an email address; it’s about building loyalty.

And it’s perfectly synced with your other goals for your business.

You want to increase the time your readers spent on
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Why audience engagement is crucial for identity

Why audience engagement is crucial for identity
Rene FrelingRene Freling / April 16, 2021
Identity isn’t just about getting an email address; it’s about building loyalty. Use our 2-4-8 audience engagement recipe to fuel your identity strategy.
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Why the leading identity solutions are based on email addresses

Why the leading identity solutions are based on email addresses
Rene FrelingRene Freling / April 14, 2021
Advertisers need privacy-centric ways to identify site visitors without third-party cookies, and email-based identity is an effective, popular solution.
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AdThrive is building a future without third-party cookies

AdThrive is building a future without third-party cookies
Paul BannisterPaul Bannister / April 9, 2021
As we approach a future without third-party cookies, we’re pioneering solutions that will protect independent publishers' businesses and ad revenue.
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We’re solving ad-related CLS for publishers

We’re solving ad-related CLS for publishers
Megan TenneyMegan Tenney / April 7, 2021
Protect your search engine rankings while preserving the top ad revenue you expect from AdThrive with our solution that solves for ad-related CLS!
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23 optimizations you can make to improve your page speed and Core Web Vitals scores

23 optimizations you can make to improve your page speed and Core Web Vitals scores
Marie KingMarie King / April 5, 2021
These best practices can make a strong impact on Core Web Vitals for your site. Plus, exclusive plugin discounts for AdThrive publishers!
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Use a CDN to help speed up your site

Use a CDN to help speed up your site
Marie KingMarie King / March 31, 2021
A CDN can speed up your site primarily by serving content from servers that are geographically closest to each reader — plus lots of other optimizations!
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Introducing Cookie Coverage

Introducing Cookie Coverage
Paul BannisterPaul Bannister / March 30, 2021
The demise of third-party cookies means an overhaul for digital advertising. AdThrive is helping to shield publishers' revenue with Cookie Coverage.
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Earn more with AdThrive’s 20% RPM Guarantee

Earn more with AdThrive’s 20% RPM Guarantee
Philip ChiangPhilip Chiang / March 30, 2021
Publishers earn more at AdThrive. Join from another ad company and we’ll raise your RPM by 20% within 2 weeks — or pay you the difference plus $5,000.
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AdThrive delivers proven RPM lifts to publishers

AdThrive delivers proven RPM lifts to publishers
Paul BannisterPaul Bannister / March 30, 2021
We analyzed 500+ publishers who joined AdThrive from other ad companies so you can be confident you’ll take home higher ad earnings here. Guaranteed.
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Into the future

Into the future
Michael SanchezMichael Sanchez / March 25, 2021
In a letter from our CEO, get a peek at AdThrive’s plans to bring you the highest RPMs and officially assure your revenue when third-party cookies crumble
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