Coronavirus and digital media industry trends, 4/3/20
Two days (of data) into Q2, here’s what we’re seeing with ad spending, trends across the digital media industry, traffic and overall revenue, and what we’re focusing on right now.
What we’re seeing on the ad front
The first two days of Q2 hold a small silver lining
The second quarter of the year started on Wednesday, and as usual, that means that advertiser budgets reset and ad revenue declines. Last week, we mentioned that we expected that this year’s decline would be significantly more than normal due to the Coronavirus pandemic and economic downturn. That was true, although so far (with two days of data for Q2), it hasn’t been as bad as we feared.
It’s a small silver lining, since many publishers saw big declines in their revenue from 3/31 to 4/1, but it’s a slight positive sign ...
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