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Content Trends Report: February 2021

Content Trends Report: February 2021

Marie KingMarie King January 22, 2021

Welcome to our new Monthly Trends Report series!

Each month we’ll be taking a bit of a data dive through historical and emerging trends to help you plan your content and marketing efforts for the month ahead.

When you stay flexible to pivot and meet your readers’ needs and interest at the right time, you’re perfectly poised to reap increased traffic and ad revenue!

Heading into February, we’ve identified seven major trends that we expect to be popular with searchers and readers:

  1. Love in the time of coronavirus
  2. A mid-pandemic Super Bowl
  3. Three growing trends for the home
  4. Presidents’ Day deals
  5. Building healthy habits at home
  6. Emerging self-care trends
  7. Increased spending on pets

1 ) Love in the time of coronavirus

February is a month dedicated to love!

It’s Creative Romance Month, National Weddings Month, ...
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What is ad viewability?

What is ad viewability?
Megan TenneyMegan Tenney / November 24, 2020
Viewability is a measurement of how digital ads are being seen by readers. Publishers can increase revenue by optimizing their layout for ad viewability.
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Digital media industry trends, 11/20/20

Digital media industry trends, 11/20/20
Paul BannisterPaul Bannister / November 20, 2020
Peak RPMs are approaching with ad spending and traffic reaching their annual highs over Thanksgiving weekend. Set up for success with two key resources.
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Meet Steph: our new CMO

Meet Steph: our new CMO
Brynne DelersonBrynne Delerson / November 19, 2020
Steph Dolgins, our new Chief Marketing Officer, is unifying our vision and messaging to grow and strengthen our dynamic community of publishers.
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What is header bidding?

What is header bidding?
Megan TenneyMegan Tenney / November 16, 2020
Header bidding is a crucial part of programmatic advertising, allowing advertisers to bid for ad space at the same time, ensuring top revenue for publishers.
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The holiday psyche: 5 holiday personas that inform how people will celebrate, shop, and consume content this year

The holiday psyche: 5 holiday personas that inform how people will celebrate, shop, and consume content this year
Marie KingMarie King / November 12, 2020
Five holiday personas representing your readers’ mindsets around the holidays this year, plus five common themes found in all holiday study responses.
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Top trend highlights from the 2020 AdThrive Holiday Study: celebrations, shopping, food, decorating, and travel

Top trend highlights from the 2020 AdThrive Holiday Study: celebrations, shopping, food, decorating, and travel
Marie KingMarie King / November 11, 2020
Find out exactly what your readers want and need for celebrations, food, gifts, decorations, and travel for the 2020 holidays using our study insights!
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Big picture consumer takeaways from the 2020 AdThrive Holiday Study

Big picture consumer takeaways from the 2020 AdThrive Holiday Study
Marie KingMarie King / November 10, 2020
Our insights team surveyed 500 consumers to give you the inside scoop on this year's holiday enthusiasm, planning, budgets, and sources for inspiration!
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What is programmatic advertising?

What is programmatic advertising?
Megan TenneyMegan Tenney / November 3, 2020
Programmatic advertising revolutionized the online ad industry and is the backbone of digital advertising today, allowing your content to earn top dollar.
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Creativity & Data: Creative Resources [Part 7]

Creativity & Data: Creative Resources [Part 7]
Marie KingMarie King / October 26, 2020
Our final episode of Creativity & Data offers additional creative resources to help you stand out from the pack and produce unique, relevant content.
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Digital media industry trends, 10/23/20

Digital media industry trends, 10/23/20
Paul BannisterPaul Bannister / October 23, 2020
Holiday ad spending has begun! We're sharing how we're advocating for publishers as the industry faces major shifts, plus a holiday content SEO checklist.
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