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On January 13, 2020, Google made a huge announcement: they are officially shutting down third-party cookies over the next two years.

We talk about how much the industry changes every year, but this is different. Sunsetting this technology is a tectonic shift, with massive consequences for advertisers and publishers alike.

It’s going to be a wild ride, but we’re ready to face this new challenge together. We’ve been aggressively planning and strategizing for this for years, so AdThrive will be at the forefront of helping to set the standards of how digital advertising will work in the future.

Cookies and advertising

Cookies were created in the early days of the web as a way to do basic things that we take for granted now, like log in to websites. Over the years, they’ve been used for many purposes far beyond their creators’ initial intentions — including becoming a ...
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