Content Trends Report: February 2021
Welcome to our new Monthly Trends Report series!
Each month we’ll be taking a bit of a data dive through historical and emerging trends to help you plan your content and marketing efforts for the month ahead.
When you stay flexible to pivot and meet your readers’ needs and interest at the right time, you’re perfectly poised to reap increased traffic and ad revenue!
Heading into February, we’ve identified seven major trends that we expect to be popular with searchers and readers:
- Love in the time of coronavirus
- A mid-pandemic Super Bowl
- Three growing trends for the home
- Presidents’ Day deals
- Building healthy habits at home
- Emerging self-care trends
- Increased spending on pets
1 ) Love in the time of coronavirus
February is a month dedicated to love!
It’s Creative Romance Month, National Weddings Month, ...
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What is ad viewability?
Viewability is a measurement of how digital ads are being seen by readers. Publishers can increase revenue by optimizing their layout for ad viewability.
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Digital media industry trends, 11/20/20
Peak RPMs are approaching with ad spending and traffic reaching their annual highs over Thanksgiving weekend. Set up for success with two key resources.
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Meet Steph: our new CMO
Steph Dolgins, our new Chief Marketing Officer, is unifying our vision and messaging to grow and strengthen our dynamic community of publishers.
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What is header bidding?
Header bidding is a crucial part of programmatic advertising, allowing advertisers to bid for ad space at the same time, ensuring top revenue for publishers.
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The holiday psyche: 5 holiday personas that inform how people will celebrate, shop, and consume content this year
Five holiday personas representing your readers’ mindsets around the holidays this year, plus five common themes found in all holiday study responses.
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Top trend highlights from the 2020 AdThrive Holiday Study: celebrations, shopping, food, decorating, and travel
Find out exactly what your readers want and need for celebrations, food, gifts, decorations, and travel for the 2020 holidays using our study insights!
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Big picture consumer takeaways from the 2020 AdThrive Holiday Study
Our insights team surveyed 500 consumers to give you the inside scoop on this year's holiday enthusiasm, planning, budgets, and sources for inspiration!
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What is programmatic advertising?
Programmatic advertising revolutionized the online ad industry and is the backbone of digital advertising today, allowing your content to earn top dollar.
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Creativity & Data: Creative Resources [Part 7]
![Creativity & Data: Creative Resources [Part 7]](https://www.adthrive.com/wp-content/uploads/2020/10/CD7-Creative-Resources-blog-icon.png){kind=icon}
Our final episode of Creativity & Data offers additional creative resources to help you stand out from the pack and produce unique, relevant content.
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Digital media industry trends, 10/23/20
Holiday ad spending has begun! We're sharing how we're advocating for publishers as the industry faces major shifts, plus a holiday content SEO checklist.
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