We’re just over two weeks into seeing significant economic impacts from Coronavirus here in the US, and the trend within digital advertising is still generally downwards. As more parts of the US and the world are affected by the Coronavirus pandemic, more advertisers are shrinking or cutting their ad budgets for a variety of reasons. Let’s dig into the specifics from this past week...
What we’re seeing on the ad front
The overall trends become a lot more clear when you start looking at specific categories of advertising.
Note: This data is only a subset of our advertisers and a subset of our advertising technology partners, but it paints a picture of the sort of advertisers who are changing their spend.
Comparing last week to February
This first data set shows the ...