A lot can happen in seven years. Science has reported that you become a completely new person — literally — as the cells in your body replace themselves with a new set every, you guessed it, seven years!
And that’s not to mention the emotional development that occurs as you go through life stages, from baby, to young child, to teenager, to young adult, and so on.
All that to say, AdThrive is celebrating our 7th birthday today! Seven years of serving publishers and growing alongside an industry that was very much in its infancy when we started.
Today we want to celebrate the growth we’ve seen — in our publishers, in our company, and in our partnership together.
It’s impossible to put numbers around the value of our incredible community of publishers — but we thought we’d share some fun stats…
My, how you’ve grown!
You’re in this for the long haul
Think back on where your business was seven years ago… (That’s basically decades in internet years!) For many of you, it might not have even existed yet.
When we ask AdThrive publishers how long they’ve been blogging, the answers are across the board — from sites that have grown quickly in just a year or two to sites that have been creating top-notch quality content since the days when blogs were just becoming a viable business option.
The AdThrive community is growing every day, but we think it’s pretty darn cool that 373 of you have been here since the very beginning!
You’ve dominated organic search and captured readers’ attention
AdThrive publishers currently rank #1 in search results for over 18,000 keywords, and readers collectively spent a total of 72,551 years (in time on page) viewing AdThrivers’ content last year alone!
You’ve dominated the internet
As we’ve added more and more talented publishers to our community, we’ve seen our position in Comscore increase to an all-time high. According to Comscore, AdThrive publishers reach 57% of all US internet users.
Every minute, readers visit over 26,000 pages on AdThrive publishers’ websites. That’s over 100,000 pageviews just while you read this post!
The sun never sets on the AdThrive community
Our publishers are located in over 60 countries across the globe!
We grew too!
Team photos are getting challenging…
AdThrive started in 2013 with a husband and wife blogging team and an idea. By the end of the first year, the team had grown to seven people.
Today, the AdThrive/CafeMedia team totals 126 people and is still rapidly growing! Here’s how all the different aspects of our team work together to serve publishers.
Communicate, communicate, communicate!
Since getting set up on Slack in 2016, our team has sent 7.6 million messages as we’ve communicated about how best to serve our publishers.
We’ve spent thousands of hours in video calls brainstorming how to always “make it better.”
We’ve spent over 4 million minutes answering support tickets, with over 100,000 tickets solved.
High standards
We’ve helped protect the quality of our community, keeping RPMs high for you, by manually reviewing almost 15,000 applications — only 1 out of every 5 sites that apply make it through the rigorous application process!
We’ve also worked to keep the quality of our ads high, blocking around 153 million bad ad impressions through our partnership with Confiant.
Growing up together
But the real magic happens when we combine your talents with our skills and grow together!
Online community
Since our AdThrive Community Facebook group was created in July 2017, it’s seen over 5,000 posts, 50,000 comments, and 75,000 emoji reactions.
In-person events
We held our first annual AdThrive Accelerate Summit in 2018, with our second in 2019, and now we’re planning not one, not two, but THREE Summits for 2020!
We’ve gotten to meet at least a quarter of you in person, and while we can’t accurately calculate the number of hugs exchanged with our wonderful publishers, we look forward to increasing that number in Miami, Dallas, and Los Angeles this year!
Living the dream
We’ve watched you pay off debt, send your kids through college, transition to working on your site full time, and live your dream lives — and we love getting to play a part in that!
Whenever we hear that a publisher was able to quit their day job and focus on their site full time or take a break to focus on family thanks to their passive AdThrive income, we have a full-on party together on Slack.
While we can’t place an exact number on any of these incredible moments, it’s why we do what we do!
With you on our team, we are all greater than the sum of our parts. We’ve done a lot of growing over the past seven years, and we can’t wait to see where we are in seven more.
So have a slice of cake for AdThrive today and celebrate all that we’ve accomplished together. Cheers to the next seven years!
