It’s time to start preparing for the most wonderful time of the year!
For many publishers, Q4 (October–December) is one of the best seasons.
Pageviews go up, advertisers spend more on ads, and there’s a general sense of merriment in the air.
But to really capitalize on all that Q4 has to offer, you have to start thinking about your content strategy for the end of the year in Q3 (July–September). Publish early and give your content plenty of time to move up in Google search rankings — and keep optimizing your seasonal content as you get closer to the actual holidays.
Plus, planning in advance gives you more time to partake in the fun!