We’re committed to helping the thousands of publishers we work with grow their business, whether by increasing RPM or helping them grow their audience.
SEO plays a big role in audience growth. In fact, when we surveyed AdThrive publishers in the spring, 98% told us that improving SEO was a key focus.
With the launch of our first Growth Solution — Content Optimization — we are proud to help publishers tackle SEO! We are making Topic, the industry’s leading SEO technology, available exclusively to AdThrive publishers. Through a direct integration, we are now providing our publishers with an actionable solution to optimize existing content and create new content that will perform well in search results.
To date, publishers in the Content Optimization Beta have used the technology to update more than 700 posts. They have seen significant increases in traffic and revenue for the pages they have optimized.
From food sites to DIY sites, publishers see immediate, meaningful results. Here are just a few case studies from across our community of publishers.
Fit Foodie Finds
By following the recommendations provided in the content brief, Fit Foodie Finds saw the post jump in Google search results, from the 68th position to the 6th position. This improvement drove a 295% jump in search pageviews in a matter of days and a 12x increase overall in page monetization.
“Wow, this is so cool! We’re seeing great success so far and will use this for literally every post we can!”
— Fit Foodie Finds
After updating the post’s structure and page descriptions and making other recommended tweaks, it floored Laurie (aka The Tip Junkie) to see her search volume grow 112%.
“Amazing!! That description generator blows my mind! It’s incredible–the semantically related words that are included are so helpful and it uses writing that’s so personable and friendly. One word…WOW.”
— Tip Junkie
Just Plain Cooking
The results were astounding. Almost immediately after Marie optimized the post, pageviews from search jumped by more than 227%. Even more, each time the page appeared on search results pages for relevant keywords, the click-through rate more than doubled.
“I love you guys. Thank you. I’ve been trying to figure out which posts I should do and for which keywords. This helps SO much.”
— Just Plain Cooking
The Cookin’ Chicks
The Cookin’ Chicks, created by Kristin Hayes, shares recipes that are family-approved and easy to make. Kristin used our Content Optimization solution to update the post The Easiest Crock Pot Crack Chicken.
After content updates, the post saw a nearly 3x jump in daily pageviews coming from search engine traffic and a nearly 4x jump in search queries themselves. The page has also enjoyed an outsized improvement in monetization, with revenue from search growing 5x since optimization!
From creating an in-depth outline to knowing what topics to include and questions to answer, studying the competitive landscape, and more, our new Content Optimization solution makes it easy for our publishers to grow traffic and revenue!