It’s no secret that growing your audience is a key way to drive business success. Optimizing your content for search engines means more people see and visit it, and increased pageviews mean more revenue for you.
But rising to the top of search rankings for competitive keywords is hard, and publishers often struggle to create content that’s aligned with their goals and optimized for search.
The good news is that some simple adjustments to your creative process can help you optimize your content and grow your traffic and revenue!
On-page optimization alone can increase the search performance of existing articles by 25% when your content offers the most complete answer to relevant search queries.
When we surveyed AdThrive publishers earlier this year, we learned that SEO was your top concern. In fact, 80% said SEO was a high priority, with 98% overall ranking SEO as an area of focus.
We heard you loud and clear and are expanding our offering to help!
Introducing Content Optimization for AdThrive publishers
There are numerous technology solutions that promise to optimize your content for search, and we did an extensive review of this market before choosing a partner to help you grow.
Specifically, we vetted eight companies and completed “origin trials” with three, meaning we went deep, testing their offering to see what worked best.
We are thrilled to announce that we’ve chosen Topic as our partner!
We’ll be adding a new set of Content Optimization tools to the AdThrive publisher dashboard to help you optimize your existing content and provide guidance for making new articles shine in the search results.
And a new publisher-exclusive Content Optimization curriculum
As part of this effort, we’re also launching a new Content Optimization curriculum exclusively for AdThrive publishers.
It consists of a series of educational modules to help you optimize existing articles and create new ones that rank well in search engines. The goal, as always, is to help you drive more traffic and capture more revenue!
While each lesson on its own can have a positive impact on your business, we recommend that you complete all the modules in order. You also don’t need to be part of the Content Optimization Beta group to find the curriculum valuable — it’s full of useful tips and guidance for any AdThrive publisher!
Module 1: Building a content plan and content strategy
This module helps you develop a content plan and strategy that work toward the same goals.
- Develop a content strategy that drives results
- Identify and understand your target audience with personas
Module 2: SEO best practices
This module helps you create content that has a high probability of engaging a large search audience — but not at the expense of readability.
- Find the perfect search keywords for your target audience
- Create a content brief for great SEO
- Craft compelling content for search with SEO copywriting
Module 3: Measuring your success
This module helps you quantify how content optimization is driving traffic and pageviews.
In the coming months, we’ll continue to develop this curriculum and offer more SEO education — stay tuned!
And, as always, we’re thrilled to be working with you. We hope we’re helping you be more strategic about content to increase your audience and impact and boost your revenue in the process!