June welcomes the official start of summer and, perhaps more than any other summer, your audience is eager to get back out in the world, go on fun summer adventures, and celebrate together.
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Let’s take a look at a few trends we expect to attract significant interest this June:
- Ambitious summer adventures
- Father’s Day
- Pride Month
- Fun summer activities for kids
- Summer wardrobe
- Summer sports
Your readers are planning ambitious summer adventures
June signals the beginning of the summer season, with the Summer Solstice on Sunday, June 20.
“The new normal” — rising vaccination rates and cities reopening
Vaccination rates are quickly rising in the US.
The CDC reports that 47% of people 18+ are fully vaccinated and almost 60% have had at least one dose. The numbers are even higher for older generations, with 73% of adults 65 and older fully vaccinated.
In mid-May, the CDC provided new guidelines for people who are fully vaccinated, with updated recommendations around masks and travel. With these less-restrictive guidelines, coupled with many cities reopening and businesses operating at 100% capacity once again, your readers are ready for the new normal. It’s already starting to take shape and will continue to evolve this summer!
The summer bucket list is big this year
Your readers are extra zealous about enjoying luxuries they’ve been without this past year, with an emphasis on “summer bucket list ideas” for 2021.
While we expect people will be especially eager to travel and shop, we also anticipate extra excitement for closer-to-home activities as well, like attending concerts, festivals, and plays, dining out, planning activities with friends and family, reunions, etc.
With these things in mind, help your readers assemble and accomplish their summer 2021 bucket lists and itineraries. What should they be sure not to miss this summer?
June is Great Outdoors Month
Quarantines and COVID-19 caution introduced your readers to the joys of spending more time outdoors, and we anticipate this will be a trend that continues this summer.
June is Great Outdoors Month, so it’s a great time to share new ideas for outdoor adventures that keep the ever-changing COVID-19 landscape in mind.
With international travel still up in the air, domestic adventures will be the preference du jour. Consider sharing fun domestic destinations, like national park trips or ideas for cool road trips (maybe with friends or family in mind).
June is also National Camping Month, so if you have some favorite destinations, helpful tips and hacks for the outdoors, or delicious camping recipes, share away!
People also want to continue spending time outdoors at home — gardening, sprucing up their patios, and enjoying pool time with friends and family.
Continue to share:
- Gardening tips and ideas
- Patio furniture sales and decor inspiration
- Pool party ideas and pool maintenance tips
- Barbecue recipes
- Backyard party ideas
Juneteenth (June 19)
Juneteenth celebrations first started in Texas all the way back in 1866. Since then, 47 states and the District of Columbia now recognize it as a holiday of observance.
In 2020, awareness of this holiday spiked, as it became an even more important day for celebration and reflection.
Juneteenth is a day to honor the progress made for civil rights, while also focusing on the many efforts still needed to help bridge the racial divide and inequity in our country.
Readers are looking for content that celebrates Black voices, Black businesses, Black leaders, Black history, and Black culture. Share ways for your readers to educate themselves, raise political awareness, take action in their communities, and honor those who have helped our country move forward and make positive changes.
Popular Juneteenth content:
- Ways for people to celebrate Juneteenth
- Helpful educational resources and initiatives
- Books on Juneteenth
- Children’s activities related to Juneteenth
- Local events like parades, lectures, exhibitions
- Online events that will be taking place this year for the holiday
Father’s Day (June 20)
As we saw with Mother’s Day celebrations, celebrating parents of all shapes and forms is a big focus this year. We expect to see a similar trend for Father’s Day — celebrating everything from expecting dads to grieving dads, stepdads, and dog dads.
In-person Father’s Day celebrations
Last year, 75% of people were planning on celebrating Father’s Day. We may see a slightly higher turnout this year due to the increase in vaccinations and opening states. People are excited to meet up with loved ones in person after months apart so help them make these reunions extra special with fun celebration ideas.
According to Snapchatters, 32% plan on creating thoughtful at-home experiences for their dads, and 38% plan on performing acts of kindness for Father’s Day 2021. Share fun ideas for at-home experiences and cute ways for family members to show how much their dads mean to them.
2021 Father’s Day gift trends
In 2020, the average person expected to spend almost $150 on Father’s Day, between gifts, cards, food, decorations, etc.
According to the NRF, 41% of people are interested in a gift that is unique or different while 36% of people are looking for a gift that creates a special memory.
We’re also seeing an increase in Google searches for personalized Father’s Day gifts.
Additionally, 25% of people prioritize convenience in acquiring the gift, while 18% are looking for something that’s budget-friendly.
With the home improvement craze of last year, more people than ever chose to get their dads home improvement tools, gardening equipment, and appliances. They also gave more personal care items and sporting goods than ever. We may see these trends continue into 2021 as personal care remains a focus and as people are still working on making their homes and gardens shine.
On the other hand, with so many locations shut down in 2020, fewer people turned to special outings as a Father’s Day gift. In fact, this gift category saw the lowest purchase intention since 2011. This year, however, we expect a resurgence of experiences and special outings.
Cards and crafts for dads
Cards are still the most popular item to give on Father’s Day.
People are looking for:
- DIY Father’s Day card ideas
- Quotes to share with their dads
- Social captions to honor their dads when sharing photos
- Father’s Day memes
They’re also looking for ideas for crafts and DIY gifts, especially for younger kids, although adult crafters are also looking for ideas!
Favorite foods for Father’s Day
59% of people plan on cooking a meal at home or dining out with their dad to celebrate Father’s Day, so we’re breaking down the most popular recipe searches for the holiday!
Most popular Father’s Day breakfast searches in 2020:
- Biscuits and sausage gravy
- Huevos rancheros
- French toast
Most popular Father’s Day main course searches:
- Sloppy Joes
- Shrimp boil
- Barbecued meats (chicken, tri-tip, steak)
Most popular Father’s Day side dish searches:
- Mashed potatoes and gravy
- Scalloped potatoes
- Mexican street corn
- Potato salad
Most popular Father’s Day dessert searches:
- Apple pie
- Key lime pie
- Banana cream pie
- Chocolate cake
June is Pride Month
June is also Pride Month, a time for celebration and advocacy for the LGBT+ community.
Readers are looking for content that raises political awareness of issues the community is facing, provides educational resources, and highlights LGBT+ voices.
Pride Month is also a time of celebration, with street parties and festivals, poetry, lectures, peaceful protests, and more!
Parades are an especially beloved feature of Pride Month. Many were canceled last year due to COVID and some may be pushed back or canceled this year for the same reason. Help your readers stay informed and discover in-person and online events and community activities they can participate in.
Popular Pride Month content:
- Decoration ideas, especially outdoor decorations and signs
- Educational children’s activities or craft ideas
- Pride-inspired recipes
- Festive clothing (like Disney’s new Pride collection)
Your readers with kids are looking for fun summer activities
Many summer camps will be open again this summer, making things a little less chaotic for many parents who had to figure out how to juggle being a camp counselor, parent, and employee last year.
In addition to summer camps, public pools, indoor play places, summer schools, and other institutions will be reopening, giving parents lots more options this summer.
However, even with all these new options available, readers still welcome ideas for keeping their kids occupied and entertained.
And keep in mind, things are still a bit trickier for parents as many children under the age of 16 are not yet eligible for a COVID vaccine, so share helpful tips for parents navigating the reopening world with their children in tow.
Popular children’s summer content topics:
- Summer crafts
- Gardening activities
- Fun family outings
- Easy recipes kids can make
- Playdate and children’s party ideas
- Tips for navigating get-togethers safely (e.g. mask guidelines)
- Family trip inspiration
Share summer education resources
Another thing to keep in mind: with the disruption of COVID this past year, many parents are also worried about whether their child is prepared for the next academic year.
They’re seeking out summer enrichment options for their kids.
- What summer school options are available?
- What online resources can parents use to help supplement their children’s education?
- Are there fun educational activities they can prepare for their kids?
This is an extremely tricky time for parents and educators, and your content can help them bridge these gaps!
Your readers are looking for a summer wardrobe refresh
While 2020 was a year of sweats and athleisure all day, people are excited to dress up again this summer.
Shiny and colorful color palettes are in.
Other clothing trends for summer 2021:
- Crop tops
- Shorter hemlines
- Wide leg trousers
- Strappy dresses and tops
- Maximalist patterns and cutouts
- Neutral color palettes
- Flowy and breezy dresses
- Comfortable loose shirts
- Mom jeans
As people are able to re-enter the world, they’re looking for outfit inspiration for events:
- Summer vacations and getaways
- Nights on the town
- Pool parties and beach outings
- Date nights
- Workout wear for group classes and activities
That doesn’t mean athleisure is out though! The comfortable clothing trends we saw rise during the pandemic are sticking around for the time being.
Summer sports are in session!
It’s the moment sports lovers have been waiting for — enjoying our favorite sports teams as we did pre-COVID.
Getting excited for the pro league
To date, professional sport leagues like the NBA and MLB have been operating under local capacity restrictions due to COVID. But now, baseball stadiums and sports arenas around the country are starting to operate at greater capacities, with some aiming to open to 100% capacity this summer!
During the pandemic, sports viewership in general was down. There was a great deal of uncertainty around sporting events during the pandemic, not to mention how the pandemic completely changed normal behaviors and viewing habits. The US was also in the midst of a volatile political cycle with a bigger focus on news content and important social justice issues that were brought to the world’s attention.
Furthermore, sports are often tied to and fueled by social connections. Being able to go to a bar and watch the game with friends is part of the sporting experience for many, and last year that fuel was cut off.
This year, however, sporting event attendance and viewership should start to see an increase as people can once again enjoy a hot dog and a cold beer at the stadium with their friends or return to their favorite local bars to holler at the refs on TV.
Important sporting events taking place in June:
- Basketball: NBA playoffs, May–July
- Hockey: NHL Stanley Cup playoffs, May–July
- Baseball: MLB games, June
- Golf: 121st US Open, June 17–20
- Tennis: Wimbledon, June 28–July 11
Share the latest news and updates with your sports-loving readers or ideas for get-togethers to enjoy the games with friends and family.
Local team sports may be starting back up
It’s not just the professional sports enthusiasts excited for this summer. People who love playing in their community leagues are excited to start participating again!
According to Google’s Rising Retail Categories, purchases are up for:
- Volleyball and beach volleyball nets
Share deals for sports equipment, training tips and suggestions (especially for those who have been out of practice this past year), and general advice for those seeking out a team to join!