Summer is just around the corner and your readers are already getting ready for it. They’re eager for warmer weather and the return to a “new normal” as vaccines become widely available and the world opens up more and more.
You can expect the transition to be a hybrid approach — incorporating pre-COVID ways plus new behaviors adopted in the pandemic — and we’ve got seven trends for you to capitalize on to help your readers prepare for the upcoming months!
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- Showing love on Mother’s Day
- Celebrating the graduates
- Honoring those who’ve served on Memorial Day
- Summer vacation planning
- Cinco de Mayo fiestas
- Renewed focus on wedding planning
- Investing in self-improvement
1) Showing love on Mother’s Day
Mother’s Day celebration ideas
In 2021, Mother’s Day is on Sunday, May 9. With more and more people getting vaccinated every day, this may be the first holiday where we see a trend back to more traditional, in-person get-togethers.
Give your readers lots of options. Think about fun ideas for in-person gatherings as well as ideas for a more blended approach as some may still want or need to participate virtually.
Mother’s Day cards, crafts, and gifts
Your readers are looking for creative ways to express their love and appreciation to the moms in their lives.
Popular Mother’s Day searches include:
- Mother’s Day cards, quotes, and poems — 74% of people intend on giving a card
- Gift guides for moms
- Craft ideas
- Flower ideas — 64% of people plan on giving the moms in their lives flowers
According to the National Retail Foundation, these were the most popular gift ideas and categories in 2020:
- 49% gift cards
- 35% subscription boxes
- 34% jewelry
- 25% housewares
- 25% experiences
- 24% books or CDs
- 19% electronics
Looking at what drives people to purchase gifts, these are the factors that survey respondents considered important when picking out a Mother’s Day gift:
- 43% – Finding a gift that’s unique or different
- 41% – Finding a gift that creates a special memory
- 25% – Finding a gift that’s convenient for me
- 17% – Finding a gift that’s cheaper or most cost-effective
Mother’s Day is a perfect opportunity to create and promote ideas for handmade cards, inspiration for quotes and poems, DIY floral arrangements, unique gift ideas, and more. The thought behind the gift is critical, so help make the process a bit easier for the givers!
Mother’s Day recipes
Brunch is quite a popular meal for many celebrations, but especially Mother’s Day.
Last year on Mother’s Day, these were the top recipes people searched for on Google:
- Eggs (poached, deviled, quiche)
- Pancakes, French toast, crepes, and waffles
- Cakes and frosting
- Desserts and treats
- Seafood recipes (shrimp, salmon)
2) Celebrating the graduates
With the ups and downs of the past year, 2021 graduates are especially excited to celebrate this momentous milestone.
Graduation cap decoration is enjoying even more popularity this year. Have any fun ideas for helping graduates stand out amongst the crowd (or the virtual crowd)?
Gatherings and celebrations
As opposed to last year where not many graduates had a normal ceremony or party, we’re likely to see more of a mix of in-person and virtual celebrations.
Take the popular search ideas below and tweak them for both in-person events as well as hybrid events so that those who need to celebrate virtually can still cheer their graduate on from afar!
Popular graduation searches:
- Graduation party ideas
- Graduation photoshoot ideas
- Graduation cake ideas
- Virtual and drive-by graduation ideas
Popular searches for graduation decorations:
- Poster and sign ideas
- Yard signs
- Car decorations
Popular searches for inspiration:
- Graduation quotes
- Inspiring graduation speeches
- Graduation songs
- Advice on what to write in a graduation card
Popular graduation gift searches:
- High school graduation gift ideas
- College graduation gift ideas
- Graduation gift ideas for her
- Graduation gift ideas for him
- Graduation gift basket
- Graduation gift box
After such an incredibly challenging past year, many parents want meaningful ways to show their appreciation to the teachers who’ve adapted and completely changed lesson plans to accommodate at-home learning and new COVID protocols. Teachers have certainly been heroes this year — even above and beyond their normal hero status.
Share ideas on how your readers can celebrate and thank those special teachers in their kids’ lives!
3) Honoring those who’ve served on Memorial Day
In 2021, Memorial Day is on Monday, May 31 and it’s a day to honor military personnel who’ve put their lives on the line while serving in the US Armed Forces.
Create content to help readers share thoughtful tributes, beautiful quotes, songs, and other inspiring ways to remember the brave men and women that have passed.
Memorial Day events
Parades and fireworks may take place again in some cities and towns. If you have helpful information about Memorial Day events and gatherings, readers are used to plans changing on a dime, and having a trusted source for up-to-date information is priceless these days!
Memorial Day is traditionally viewed as the unofficial start of summer and is often commemorated with backyard barbecues or family get-togethers over the long weekend. A lot of people are eager to get back to grilling, playing cornhole, and sharing delicious food with others!
2020’s most popular Memorial Day dessert searches:
- Funnel cake
- Apple crisp
- Rice crispy treats
- Apple pie
- Banana pudding
2020’s most popular Memorial Day barbecue and grill searches:
- Corn on the cob
- Shrimp boil
- Potato salad
- Mac and cheese
2020’s most popular Memorial Day drink recipes:
Memorial Day travel ideas
With a three-day weekend on the calendar and increased COVID vaccinations, many are using Memorial Day weekend as an excuse to seek adventure and find fun getaways.
Just like 2020, road trips are still very popular, especially family road trips, as well as couple getaways, and discounted travel opportunities.
Share your expertise, guides, and any discounts you know of for these adventure-seekers!
Memorial Day sales and deals
Who doesn’t love a good sale? Memorial Day is a popular holiday for sales of all kinds.
Top Memorial Day spending categories:
- Furniture and appliances
- Landscaping and gardening
- Clothing and accessories
- Beauty products
May 28–31 is a great weekend to promote affiliate items on your site as well as any guides for deals in your niche!
4) Summer vacation planning
After a year of restrictions, people everywhere are itching to get out and explore! Your readers are already looking for and booking the best summer vacation spots.
Those who are newly vaccinated are ready to celebrate with vacations some are terming “vaxications”.
Have any fun ideas for places to travel to right away?
Now’s a great time to create content specifically for those who’ve eagerly awaited this opportunity after a year spent at home — help create plans and itineraries for epic celebratory adventures to take while also helping your readers travel safely for both themselves and others.
Summer “revenge travel”
We talked about the rise of “revenge travel” before and are likely to see more of that this summer.
According to one study, once things return to normal:
- 65% of people plan on traveling more than they did pre-COVID
- 33% are planning to spend more than they normally would on travel
- 54% said that they are likely to finally take that bucket list trip they always dreamed of
People are making up for lost time:
- They’re booking their summer trips earlier than ever this year
- They’re planning longer stays at their destination (55%)
- They’re staying at even nicer accommodations (48%)
- They’re traveling further away (46%)
- And some are even planning some “double-cations”
Refresh existing travel content, create itineraries and guides based on the state of the world, and promote deals that your readers can take advantage of.
Many in the US have their sights on a European getaway after a year of restricted international travel — especially Italy, Ireland, and the UK according to the AAA.
There’s been a lot of chatter and exploration around vaccination or immunity passports as a way to ensure safe international travel, and many of your readers will look to you to help them navigate international travel safely!
With the continued uncertainty around the globe, travelers plan on continuing to map out domestic trips to see the many sights and scenes their own country has to offer!
People have especially gravitated towards:
- Road trips
- National parks and nature
- Theme parks
- Beach trips
- Educational/historical adventures
- RV trips
With so many still working remotely, the “flexcation” trend — traveling around the country and working remotely — is likely to continue long past 2020. According to VRBO’s study, 67% who tried it last year would do it again. It’s the perfect way for your readers to mix travel, family, and work!
Additionally, many people are ready to hug loved ones again and are planning family gatherings and trips to reconnect after a year of little to no in-person gatherings!
Share ideas for where to meet up for long-awaited family shindigs or ideal travel destinations for remote workers. Bonus if they’re cost-effective!
5) Cinco de Mayo fiestas
Cinco de Mayo is Wednesday, May 5, and people love to celebrate this Mexican holiday with food, family, and fun!
Even people who aren’t planning on getting together love to celebrate with food, as we’ve seen with food purchase consumption for events such as the Super Bowl this year, so share your favorite festive recipes.
Last year, over 53 million pounds of avocados were shipped into the country the week before the holiday — holy guacamole!
Top Cinco de Mayo recipe searches last year included a variety of traditional Mexican recipes as well as Mexican-American dishes:
- Salsa (especially mango salsa recipes)
- Elote and street corn
- Taco salads
- Taco soup
- Taco seasoning
- Taco Bell knock-off recipes
Tacos are at the top of many favorites lists. The most popular taco recipe searches in 2020:
- Shrimp tacos
- Fish tacos
- Chicken tacos
- Street tacos
It wouldn’t be a fiesta without a margarita. The top 3 flavored margarita recipe searches in 2020:
- Strawberry margarita
- Pineapple margarita
- Skinny margarita
6) Renewed focus on wedding planning
Weddings were drastically altered over the last year, with many either changing or rescheduling their nuptials.
As things start to return to normal, a lot of couples are eager to move forward with planning their ceremonies!
Elopements and live-streamed virtual ceremonies are still likely to be popular socially-distanced options.
For those wanting to celebrate their big day with their friends and family, weddings will probably still look a little different than pre-COVID times.
More intimate weddings
We expect fewer couples to opt for large, lavish weddings and instead plan smaller, more intimate, and low-key celebrations.
People are looking for smaller venues and more unusual venue locations — such as boats or mountain cabins — so hop on this trend early and promote guides for unique wedding celebrations, decorations, and venues for those ready to tie the knot but hesitant to plan for a full-blown, in-person party.
Planning for COVID safety
People are likely to plan weddings around COVID safety protocols.
For example, buffets are going out of style due to safety concerns, with more people opting for plated or packaged meals. Instead of open seating, assigned seating will be more and more common to make guests feel comfortable.
Budget options, DIY decor, and weekday weddings are likely to see a boost in search due to the financial impact of COVID.
Return of bachelor and bachelorette parties
These traditional prenuptial bashes have been put on hold or altogether canceled over the past year and couples are eager to celebrate with their friends once again!
That said, celebrations are more likely to happen in smaller cities, outside in nature, at a rental (instead of a hotel), and with a reduced guest list.
7) Investing in self-improvement
The past year has certainly taken a toll on your readers’ health — both physically and mentally. People are eager and ready to find ways to improve their lives and recover from the trauma of the past year.
May is National Mental Health Awareness Month
May is all about focusing on mental health advocacy and this is a great opportunity to share resources, tips, and education materials to equip people to live a better and healthier life!
By bringing awareness to everything from mental disorders to substance abuse to healthy habits, you can help your readers find the help they need.
Sleep optimization is a big part of health and wellness and this trend is on the rise. 30% of people in the US are reported to have some level of insomnia and 50–70 million people are said to suffer from some kind of sleep disorder. That’s a lot of lost ZZZZs!
Knowing how important sleep is, share helpful apps, supplements, and tools that help your readers get a better night’s sleep.
Continued environmental awareness and action
In general, we see people striving to eat less meat. More and more plant-based foods continue to find their way into your readers’ grocery carts.
There’s also been an increase in purchases for reusable products as many are looking to get rid of single-use items in their life to reduce their waste and plastic use.
Help your readers transition to more mindful eating and share your recommendations and experiences with products you use throughout your day to help live a more sustainable lifestyle!