From Food to Travel, Parenting, Education, Home, Lifestyle, Sports, and more, the AdThrive Customer Insights team has been poring over and sifting through multiple sources of data to uncover trends in the constantly changing online world.
We’ve taken a deep dive into the impact of COVID-19 on these verticals — looking at traffic trends and reader behavior, and using these insights to suggest how you can shape your content for maximum impact right now. We’re also sharing predictions on what readers may be searching for in the near future, along with exclusive insider tips for optimizing your ad strategy.
Here’s your handy roundup for each AdThrive-exclusive webinar!
AdThrive Vertical Deep Dive: Food + COVID-19
The recipe to your readers’ hearts and stomachs!
With a 53% increase in search traffic from last year during this same time period (source: AdThrive Content Trends), readers have never been hungrier for food content.
What’s in your readers’ shopping cart and pantry? What solutions are they searching for in this constantly-changing world? How have restrictions affected eating habits, ingredient availability, and food budgets?
This webinar explores unique recipe ideas, avenues for diversifying your business, ways to reach new audiences, and how to anticipate what’s coming next based on trickle-down trends.
Catch this and more in the Food webinar replay available in the AdThrive Community Facebook group!
This was really helpful and I came away feeling that I had a good feel for the direction(s) I should be going in. I really appreciated that you also focused on future trends AFTER these initial few weeks…Oh and as a food blogger, I also really enjoyed the beautiful photos!! Beautiful! Thank you!!-Food webinar attendee
AdThrive Vertical Deep Dive: Travel + COVID-19
A roadmap for today and tomorrow!
How does the travel niche navigate business when most of the world is stuck at home? Our webinar covers multiple angles for content ideas to capture readers’ attention. We look at data that shows how, where, and when people will want to venture out once lockdowns are lifted and how publishers can guide both cautious and eager readers looking to return to travel.
Travel publishers can use their powerful voices to help get the industry off the ground and back into the air — learn more here in the Travel webinar replay available in the AdThrive Community Facebook group!
AdThrive Vertical Deep Dive: Family & Education + COVID-19
A lesson plan outside school walls!
With 1.4 billion kids home and out of school/childcare worldwide, parents and teachers have new, unique needs — and are seeking out your content for help.
With family roles evolving, important milestones on hold or canceled, and routines disrupted, this webinar discusses how to turn popular search queries for ideas, products, and resources into opportunities to connect readers with the support they need.
Dig into more insights like these right here in the Parenting & Education webinar replay available in AdThrive Community Facebook group!
Now I’m not going to sleep for days, so many posts to write!– Parenting & Education webinar attendee
AdThrive Vertical Deep Dive: Home & Garden + COVID-19
Cultivating style, skills, and gardens!
Searches for home, garden, and DIY projects are at an all-time high. How has the home transformed during the lockdown and which of those transformations could be permanent? The economic impact of the pandemic, as well as copious amounts of time at home, have driven people to numerous DIY projects — some expected and some quite surprising.
Gardening serves multiple purposes during the pandemic and the trends reveal ways to serve both novice and expert gardeners. This webinar goes into capitalizing on traffic and turning those readers into long-time subscribers.
Find countless content and business ideas here in the Home and Garden webinar replay available in the AdThrive Community Facebook group!
AdThrive Vertical Deep Dive: Life & Lifestyle + COVID-19
Getting into the swing of things…
In this overview webinar, trends, traffic, and advertiser spend are broken down into these subcategories — Sports, Health and Fitness, Pets, Beauty, Tech, Finances, Entertainment, and News — so you know exactly what readers in each niche are looking for.
Life has changed drastically and if you’ve had a hard time making sense of the trends, you’re not alone. People are in a constant swing of emotions from feeling uncertain, to looking for ways to take control, to seeking out thrills. How are your readers creating joy, cultivating relationships, caring for themselves, spending money, and seeking distractions, and what content can you create to support them in their efforts?
Beyond the obvious need for the DIY haircut, check out all the fascinating trends in the Life & Lifestyle webinar replay available in the AdThrive Community Facebook group!
Based on recommendations from these webinars, many publishers have reached out and optimized their ad layouts with site-specific recommendations from our team. And our sales team uses insights like these to help our advertisers spend more with confidence on your site!
A realistic understanding of your readers’ priorities and habits can help you serve them with your content, and data trends give direction so you can thrive now and in the future. We’re here to guide you along the way!
It makes a big difference to see the topics and statistics, instead of guessing at what might be helpful for people right now.– Food webinar attendee