Throughout the Creativity & Data series, we’ve explored the vast wilderness of data sources and content creation strategies, learning how to use data from many different sources to fuel our creativity.
We’ve discovered the value of using the global scale of social media data, generated by billions of real-time users, all the way down to mining the depths for hidden nuggets in niche-specific research.
And just in case you feel lost from time to time on your creative journey, we provided a handy “inspiration map” with our step-by-step plan to innovate and move your best ideas forward.
For our final lesson in the Creativity & Data series, you’ll find some additional resources, such as:
- How to use data from large platforms like Google, Amazon, and Pinterest
- Discovering the latest trends so your content can be ahead of the curve
- Outside-the-box places to look for inspiration, such as technology and idea generators
- Final takeaways for the series, including how focusing on 1% improvements can have a big effect over time
- Plus, a one-stop shop for a wide range of creative resources — books, podcasts, classes, and more
Time to dive in! With these creative resources, you’ll always have your next steps for inspiration at your fingertips.
Step 1: Watch the Creative Resources video
Breakdown of topics:
[0:45] Use Google, Pinterest, and Youtube search suggestions
[1:33] Capitalize on the latest trends
[2:30] Exploding Topics screenshare
[5:14] Browse Amazon for inspiration
[6:46] Find inspiration in other media: video, podcasts, conferences, and photography
[8:27] Google image search screenshare
[9:48] Find inspiration in technology
[10:43] Idea generators for content inspiration
[11:04] Hubspot Blog Ideas Generator screenshare
[12:31] Creative education
[12:44] Other Google data platforms
[14:20] How to set clear goals
[15:47] Get out of your comfort zone
[16:07] Collaboration for increased innovation
[16:28] Focus on 1% improvements
Step 2: Download and complete the Creative Resources workbook
Catch up on the series:
Part 1: Intro to Data — learn about the creative process and how data can be a compass for creating stellar content
Part 2: Google Trends — compare keyword phrases and discover longevity, seasonality, and user intent
Part 3: Keyword Research — rank higher in search with these recommendations for keyword tools, inspiration, methods, and a game-changing system for optimizing old content
Part 4: Niche Industry Research — uncover exclusive information and stand out from your competition by using niche industry research to enrich your content
Part 5: Social Media Inspiration —harness insights from the billions of users on social media deciding what’s popular in real-time to inspire your content creation and connect with readers
Part 6: Creative Hacking — break through inspiration blocks by cultivating a creative lifestyle, using brainstorming hacks, and then filtering your ideas for the best opportunities
Your incredible content and authentic voice will always be the foundation for continuing to build your business and serve your audience. We hope you’ve found a wide array of techniques and tools to support you, help fan your ideas into flames, and guide you in using data as a content creation compass. Thank you for joining us!