This next lesson in our Creativity and Data series has us exploring the depths of Google Trends.
In the first lesson, we established the importance of using creativity and data for the growth of your business, walked through the creative process steps, and discussed how to strengthen your creativity muscle.
Now, we’ll start to unpack tools and techniques for effectively combining creativity and data to inspire innovative ideas for your business.
First up is Google Trends.
Creativity is breaking out of established patterns to look at things in a different way.”
— Edward de Bono, inventor of the Lateral Thinking technique
[Part 2] Google Trends
Google Trends highlights longevity, seasonality, and user intent around keywords or topics — information that can guide your future content strategy and help you understand current posts’ traffic patterns.
Use Google Trends to make sure you’re accomplishing your goal with each piece of content you create — whether it’s evergreen content with long-term earning potential or tapping into a viral movement while it’s hot!
Step 1: Watch the Google Trends video
Step 2: Download and complete the Google Trends workbook
If you’d like to follow along and get the series’ materials sent right to your inbox, sign up here.
And now it’s time to take your current keyword strategy to the next level using techniques and tools found in our next lesson, Part 3: Keyword Research Tools!
