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Marie King

Creativity & Data: Enriching your content through niche industry research [Part 4]

2 minutes to read

Marie King

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In the previous Creativity & Data lessons, we’ve sifted through the ins and outs of keyword research tools and the equally essential (and free!) Google Trends.

Now we’re heading off the beaten path and sharing techniques to find hidden topics and tidbits within your niche industry that can position you and your content a step ahead of your competition. 

Putting in the time behind the scenes to do your keyword AND niche industry research is an incredible opportunity to pull ahead and differentiate your content as both compelling and fact-driven. 

Using research in your posts:

  • helps underscore your subject-matter authority
  • creates unique angles on your topic
  • gives validity to your content
  • establishes you as a trusted expert over your competition

Where do you find this data to turn into relatable, useful tidbits for your audience? Let us show you!

Step 1: Watch the Niche Industry Research video

Breakdown of topics:

[1:01] Benefits of including industry research in your content planning process
[2:10] Find interesting studies from industry and government organizations
[4:59] Access research reports that don’t show up in search results: Google Scholar screenshare
[5:37] Information on research databases
[6:04] Backtrack to find more useful resources
[8:05] Discover industry leaders by seeing who is linking to certain content: Moz Link Explorer screenshare
[11:07] Connect with experts in your niche
[12:36] Utilizing offline resources for unique information
[13:47] Research tips and best practices
[15:26] Do your own research
[17:15] Run tests and experiments on your site
[19:02] Get into your reader’s psychology
[19:56] Perform research on your own audience
[21:45] Develop your own audience surveys
[22:57] Incorporate your findings into rich, compelling content

Step 2: Download and complete the Niche Industry Research workbook

library shelves full of books advertising AdThrive's industry Research content
Creativity & Data: Niche Industry Research workbookDownload

Catch up on the series:

Part 1: Intro to Data — learn about the creative process and how data can be a compass for creating stellar content

Part 2: Google Trends — compare keyword phrases and discover longevity, seasonality, and user intent

Part 3: Keyword Research — recommendations for keyword tools, inspiration, methods, and a game-changing system for optimizing old content to rank higher in search

Check out part 5: Social Media Inspiration for tips on riding social media trends and turning that rich source of data from billions of users into content for your site!

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Filed Under: AdThrive Resources Tagged With: Content Insights, Creativity and Data

Marie King

About Marie King

As a member of the Customer Insights team, Marie gets to support AdThrive publishers by digging into data to find and share interesting findings to help our publishers continue to thrive! With almost a decade working with many types of publishers, Marie is thrilled to be part of the AdThrive team working with and helping the publishers she’s been obsessed with for years. A Chicago native, she now lives in Denver with her husband, dog, three cats, and an extensive collection of board games.

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