As we gear up for the shifts and twists coming for the ad industry, we’re continuing to heavily invest in the team and technology to serve publishers well.
We’re always looking for ways to bring to life new AdThrive products that are the best of the best and help you grow your business, and Evan is a key player in making that happen!
Before coming on board with us, Evan was SVP of Product Management at PubMatic, one of the Supply Side Platforms (SSPs) that AdThrive works with to connect advertisers to the ad inventory on your sites. His deep understanding of the digital ad industry and product strategy helps us take our services to the next level!
As EVP of Product Management, Evan is part of our senior management team, where he champions our company’s strategic direction, development, and growth. He helps us innovate with our existing products (like the AdThrive publisher dashboard and the tools our team uses to set up, monitor, and improve the performance of your ads) and branch out into new areas as well!
We have a lot of different teams across the company working to support publishers, and Evan works with these teams to drive our product roadmap, so we get to deliver awesome results for publishers.
In terms of brand new opportunities, the incredible scale and quality found within the AdThrive community means we’re uniquely poised to help independent publishers grow their businesses in new and exciting ways! As the industry adapts to privacy regulations and cookie changes, we can leverage our aggregated scale and build something great that provides substantial value for consumers and publishers. And we’re excited that Evan helps us serve you even better!
Three fun facts about Evan:
- He’s a proud NYC resident — he’s lived there for 30 years.
- In his spare time, he enjoys drawing and painting (and is a talented artist — that’s a self-portrait below).
- He once had a small business making gourmet candy bars!