Insights and data are key components for gaining inspiration, shaping relevant content for your audience, and staying a step ahead of people creating very similar content on the same topics.
As the digital world continues to evolve at a mind-blowing pace, it’s nearly impossible to stay on top of it all as an independent publisher!
That’s why Google created Think with Google — a hub of data-driven reports, guides, articles, and insights for marketers. Think with Google can help you find little nuggets of inspiration for expanding into blog posts, videos, products, and more!
In this post, we’re unpacking five insights tools found under the Think with Google umbrella:
- Think with Google Insights Database
- Rising Retail Categories
- Google Shopping Insights
- Find My Audience
- Google Surveys
1. Think with Google Insights Database
Google Insights Database has a ton of past editorial articles and data points for you to search through as it relates to your audience or category of interest.
Here, you can see searching the topic “Home” yields 439 past editorial articles and 20 recent data points for you to scour through and find inspiration.
2. Rising Retail Categories
Rising Retail Categories is a tool born out of quickly-changing consumer behavior during the COVID-19 pandemic.
Similar to Google Trends’ format, this interactive tool shows the fastest-rising retail categories in Google Search, associated related queries, and locations where they’re most popular.
This is a great way to find out what your readers are looking to buy so you can create content around the subject, promote what you’ve already got, or highlight affiliate products!
For example, “Costume Accessory Sets” is a recent trending product, and by drilling down into the top growing related queries, you can see people are looking for costume ideas for the 100th day of school. Now would be a great time to promote DIY costume ideas, decoration tips, or fun recipes to celebrate this school holiday!
You can also see interest by location, helping you better understand the exact audience interested in the product.
3. Google Shopping Insights
Go one step further than just finding out what people are buying and get insights into how they’re making those purchasing decisions.
Google Shopping insights help you understand the three steps in the shopping journey: inspiration, research, and purchase.
Check out articles, data, infographics, and more to get into the buyer’s mindset.
Draw search traffic to your site by optimizing your content to answer shoppers’ questions during their purchasing journey’s inspiration and research phases.
And by knowing what they’re looking for, you can make it easy to purchase with affiliate links on your site — a win-win for both you and your readers!
4. Find My Audience
YouTube creators use Find My Audience to go beyond demographics to understand their audiences and reach new followers — and you can use it for the same purposes!
Based on your audience type and niche, find lots of different audience profiles outlining habits and interests, insights into products they would most likely purchase, YouTube channels they might seek out, and similar overlapping profiles.
Craft your content and video strategy based on who your audience is and what they want most!
For example, here, you can see the “Home Decor Enthusiasts” profile.
Find My Audience shows that this group is most likely interested in purchasing home appliances, accounting software, hair care products, and home decor. If you cover home decor topics on your site, you can use these insights to inform your DIY content, reviews, affiliate products, and more.
Then check out other similar audiences to gain a bigger picture about your ideal reader.
5. Google Surveys
You write the questions and choose your audience. The Google team reviews it, conducts the survey, aggregates the data, and sends you an email with the analyzed results. Pricing depends on your survey type, completed responses, and the audience you want to reach.
A paid tool like Google Surveys can be especially helpful if you’re looking to create a product, write a book, update branding, or just want real-time data to inform your next business decision.
Here are example results for a company testing a logo concept.
If you don’t need robust data and analytics from a wider audience, you can also use a simple Google Form or social media poll to get direct feedback from your own audience for free!
Think with Google is a great place to head when you’re looking for creative inspiration!
For even more creativity sparks, our insights team digs into the hottest trends and data and compiles them in easily digestible formats on our blog. Get these incredible publisher-exclusive insights right here.
If you’re not yet a part of the AdThrive community and want more resources like these to help you build your business while earning top dollar through placing ads on your content, we’d love to chat with you. Drop us a line — we can’t wait to hear all about your business and how we can help you reach your goals!