Do you ever wish you could get a peek into your readers’ minds so you can give them the perfect content that grabs their attention, makes them want to share with friends and family, and keeps them coming back for more?
We surveyed over 500 consumers and analyzed their responses to help you do just that!
Based on the results of the 2020 AdThrive Holiday Study, our insights team isolated key themes driving consumer behavior this holiday season and identified 5 distinct personas that will drive the ways people celebrate, shop, and consume content this holiday season.
In today’s post, you’ll learn about these 5 holiday personas, their driving patterns, main sources of inspiration, and how you can tailor your content to their preferences. You can create one piece of content and promote it in five different ways to reach each audience!
You’ll also find a bonus analysis of 5 themes common across ALL responses — because 2020 has highlighted that despite individual differences, finding community is a beautiful thing!