CATCH UP ON THE INDUSTRY / ADS 101

How ads get from an agency to your site

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<p>Advertising terms and entities can cause a lot of confusion. Opaque acronyms like “DSP” and “SSP” can cast a lot of haze on a pretty easy-to-understand process.</p> <p><strong>So, how do ads get in front of your readers’ eyes?</strong></p> <p>It all comes from matching up advertisements with great content like yours. And there are a lot of layers that interact to make those matches happen programmatically.</p> <figure class="wp-block-image size-full"><img src="https:/