CATCH UP ON THE INDUSTRY / ADS 101

How publishers get paid (or don’t!) in the ad industry

MEMBER EXCLUSIVE

<p>In 2019, Sizmek and IgnitionOne/Netmining (two major ad tech firms) went bankrupt and didn’t pay for ad impressions that were served — ad impressions that we had already reported to AdThrive publishers and even paid AdThrive publishers for.&nbsp;</p> <p>Ad providers were able to recapture some of that revenue, but not all. Many ad management companies simply didn’t — or even couldn’t — pay their publishers for those ad impressions.</p> <p><strong>We didn’t get paid f