Working with highly skilled and industry-leading companies allows us to bring AdThrive publishers exclusive access to special advertising demand today and when third-party cookies go away in 2022.
Verizon Media has an end-to-end unified technology stack, including its own DSP (demand-side platform), SSP (supply-side platform), ad exchange, and media properties like Yahoo and TechCrunch. This blend of publishing experience plus ad technology gives Verizon Media a sophisticated perspective on the ad industry, the future without third-party cookies, and identity solutions as a whole.
In 2019, we partnered with Verizon on the first-ever direct connection between a publisher and a DSP through its premium access program, bringing AdThrive publishers groundbreaking access to unique advertiser spend.
Advertisers interested in buying based on identity are also looking for scale, and now we’ve integrated the massive reach of the AdThrive community — the #11 web property in Comscore in March 2021 — into Verizon Media’s ConnectID technology, giving advertisers access to our premium inventory through Verizon Media’s identity solutions on its DSP.
Thanks to our direct connection to the Verizon Media Ad Platform, publishers running AdThrive Email Identity are already seeing the benefits of this new integration, tapping into even more premiere advertiser spending based on opt-in identity rather than third-party cookies.
Verizon Media ConnectID helps premium publishers like CafeMedia navigate the cookieless future simply and effectively. Through its adoption, CafeMedia’s content creators and advertisers can monetize audiences and deliver relevant and useful advertising independent of third-party cookies. And, because we are a full stack DSP and SSP, Verizon Media ConnectID is easy to implement — with a single user match pool across demand and supply platforms for better transparency, transactions, consistent privacy principles and audience insights.Iván Markman, Chief Business Officer at Verizon Media
We’re thrilled to continue introducing new ways to protect and grow AdThrive publishers’ revenue today and into the future!
AdThrive publishers can turn on AdThrive Email Identity today
So how can you take advantage of this AdThrive exclusive partnership? Turn on AdThrive Email Identity in your AdThrive dashboard today!
You’ll benefit from identity-based advertiser demand today and boost your ad revenue in the long run, especially if you apply this 2-4-8 conversion method to your email strategy.
AdThrive’s Cookie Coverage shields you from RPM drops when third-party cookies go away, starting at 5% protection for all AdThrive publishers, at no cost to you. Learn more here.