At the end of the day, your business success depends on your ability to connect with your audience. So taking the time to get to know and understand who your readers are is an essential component of developing a strong content strategy!
In this post, you’ll learn:
- Why it’s important to target the right audience for your business goals
- What an audience persona is and how to start creating personas
- The two types of data you should use when you’re developing audience personas
- How to build audience personas with Google Analytics
- How to build audience personas with surveys and polls
- How to pull all your research together into a cohesive audience persona (with a free audience persona template!)