New Year’s is a worldwide celebration that most people and cultures celebrate and yet one of the top search queries last year was “Why do we celebrate New Year’s eve?”. That’s a great question!
From a purely survival perspective, it’s another year that we made it through. From an astronomical perspective, the timing is significant in that early January is when our Earth is closest to the sun (also known as the perihelion for the other astro-nerds out there). From a psychological perspective, it’s an opportunity to reflect on the past year and welcome in what the next year has in store for us. Some view it as an opportunity to reset their lives for the future — making new resolutions to try to improve their quality of life.
Whatever your reason may be to celebrate the New Year, we’re glad you’re here.
From an AdThrive perspective, New Year’s is the best time for us to get excited about the future and rethink all the ways we can support our publishers in the next year!
We hope you enjoy some of the insights below and find them helpful as you get ready to ring in 2020!
New Year’s content timing
After the rush of the Christmas season, people take a small break before jumping into the next holiday.
Trends show that readers tend to do more last-minute planning for New Year’s. Searches for New Year’s related content starts rising a few days before New Year’s, spiking on New Year’s Day.
What is your audience reading and searching for?
Well, I’m glad you asked…
In this post:
- Traditions to incorporate and build upon
- Getting ready for New Year’s parties
- Reflections and resolutions
- New Year’s travel trends
- New Year’s activities for kids
- Global traditions
- New Year’s traditions for luck
- New Year’s Day
- Cleaning and organization trends
- 2020 for AdThrive
10. Traditions to incorporate and build upon
New Year’s, like any holiday, has a lot of fun traditions and elements that people associate with it.
Here are some of the top web searches and popular traditions to herald in the new year. Perhaps you’ll think of some opportunities for you to put your own fresh spin on them and get creative!