<p><a href="http://www.adthrive.com/content-strategy">Optimizing your content</a> so it’s easily found on search engines like Google and Bing is both an art and a science. Ultimately, you want to create content that search engines will rank highly (most people don’t click past the first page of search results!) that will also engage your readers when they come to your site. </p> <h2 class="wp-block-heading" id="h-how-can-your-content-engage-your-readers-and-google-algorithms">How can