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We’re making contextual advertising smarter with content clusters

MEMBER EXCLUSIVE

<p>Today, we’re going to be a little bit hipster and say, “We were doing <a href="https://www.adthrive.com/what-is-contextual-advertising/">contextual advertising</a> before it was cool.”</p> <p>With third-party cookies sending behavioral advertising (advertising based on individual users on a website) into a tailspin of uncertainty, everyone is looking back to contextual (advertising based on the page&#8217;s content).&nbsp;</p> <p>Over the last few years, huge publishers like C