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Ad Optimization and Management for Bloggers
Who We Are
What are cookies and how are they used in digital advertising?
May 12, 2021
You've heard the buzz about 3rd-party cookies — now get the background. What exactly are cookies and how do they affect publishers and online advertising?
What is CPM?
January 11, 2021
CPM is the measurement of how much advertisers pay to display ads on a website. It's one of the crucial ingredients that determine publisher revenue.
What is contextual advertising?
November 30, 2020
Contextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
What is ad viewability?
November 24, 2020
Viewability is a measurement of how digital ads are being seen by readers. Publishers can increase revenue by optimizing their layout for ad viewability.
What is header bidding?
November 16, 2020
Header bidding is a crucial part of programmatic advertising, allowing advertisers to bid for ad space at the same time, ensuring top revenue for publishers.
What is programmatic advertising?
November 3, 2020
Programmatic advertising revolutionized the online ad industry and is the backbone of digital advertising today, allowing your content to earn top dollar.