Content Insights

Content Trends Report: February 2021

Marie King / January 22, 2021

February brings Valentine's Day, the Super Bowl, Presidents' Day deals, and pandemic-related trends that are continuing into the new year.
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2020: An AdThrive year in review

Marie King / January 8, 2021

The AdThrive community accomplished amazing things in 2020, and the 167 million readers who spent over 876 million hours on our publishers' content agree!
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2021: a look ahead [+ free content planning calendar!]

Marie King / December 15, 2020

These top emerging trends and our useful 2021 content planning calendar will help you shape your content strategy to best serve readers in the new year.
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The internet’s cookies: chocolate chip, sugar, and third-party

Brynne Delerson / December 4, 2020

On National Cookie Day, let’s celebrate the content creators who make our world a whole lot more delicious, serving us free content supported by ads.
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The holiday psyche: 5 holiday personas that inform how people will celebrate, shop, and consume content this year

Marie King / November 12, 2020

Five holiday personas representing your readers’ mindsets around the holidays this year, plus five common themes found in all holiday study responses.
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Top trend highlights from the 2020 AdThrive Holiday Study: celebrations, shopping, food, decorating, and travel

Marie King / November 11, 2020

Find out exactly what your readers want and need for celebrations, food, gifts, decorations, and travel for the 2020 holidays using our study insights!
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Big picture consumer takeaways from the 2020 AdThrive Holiday Study

Marie King / November 10, 2020

Our insights team surveyed 500 consumers to give you the inside scoop on this year's holiday enthusiasm, planning, budgets, and sources for inspiration!
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Creativity & Data: Creative Resources [Part 7]

Marie King / October 26, 2020

Our final episode of Creativity & Data offers additional creative resources to help you stand out from the pack and produce unique, relevant content.
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Creativity & Data: Creative Hacking [Part 6]

Marie King / October 12, 2020

Break through inspiration blocks by cultivating a creative lifestyle, using brainstorming hacks, and then filtering your ideas for the best opportunities.
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Creativity & Data: Social Media Inspiration [Part 5]

Marie King / September 28, 2020

Billions of social media users are deciding what's popular in real time. Harness those insights to inspire your content creation and connect with readers.
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