Contextual
First-party segments bring publisher data to the open market
We're helping to supply publishers' first-party data to the open web, to provide crucial information to advertisers when third-party cookies go away.
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We’re making contextual advertising smarter with content clusters
Content clusters provide the value advertisers crave and our technology makes contextual advertising a strong tool in our box for a cookieless future.
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What is contextual advertising?
Contextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
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