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Death of the Cookie

4 main organizations defining the future of advertising

4 main organizations defining the future of advertising
Paul BannisterPaul Bannister / January 20, 2021
W3C, IAB, Prebid, and PRAM are reimagining the future of digital advertising. We’re actively involved representing publishers’ needs and best interests.
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The internet’s cookies: chocolate chip, sugar, and third-party

The internet's cookies: chocolate chip, sugar, and third-party
Brynne DelersonBrynne Delerson / December 4, 2020
On National Cookie Day, let’s celebrate the content creators who make our world a whole lot more delicious, serving us free content supported by ads.
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What is contextual advertising?

What is contextual advertising?
Paul BannisterPaul Bannister / November 30, 2020
Contextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
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Two initiatives to protect your revenue in a cookieless future

Two initiatives to protect your revenue in a cookieless future
Paul BannisterPaul Bannister / September 18, 2020
As we approach a cookieless future, we are helping to pioneer solutions that will protect small independent publishers' businesses and revenue.
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The death of the cookie

The death of the cookie
Paul BannisterPaul Bannister / January 15, 2020
Google’s announcement has massive consequences for the advertising industry, but AdThrive publishers are uniquely positioned to weather the storm.
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