Death of the Cookie
AdThrive across the industry, Q2 2021
Our team of ad industry experts has been featured and quoted in publications across the industry this quarter. Here are the key takeaways for publishers.
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First-party segments bring publisher data to the open market
We're helping to supply publishers' first-party data to the open web, to provide crucial information to advertisers when third-party cookies go away.
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Google delays third-party cookie end date
Huge news! What does Google’s June 24, 2021 announcement mean for publishers and the advertising industry? We’re breaking it all down.
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10 key takeaways from the FLoC origin trials
When third-party cookies go away, can Google’s FLoC proposal (part of the Privacy Sandbox) replace them? Here’s what we know from our testing so far…
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Your top questions about third-party cookies
What are third-party cookies and why are they going away? How worried should I be? How is AdThrive protecting publishers? You asked, now get the answers!
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AdThrive integrates with Verizon Media ConnectID
With our exclusive, direct connection to Verizon Media’s DSP, AdThrive publishers can enjoy increased ad revenue from identity-based advertiser spending.
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WordPress, FLoC, and what this all means for publishers
This week’s hot topic: WordPress considers (and reconsiders) blocking Google’s FLoC — why, where, and what it all means for your ad revenue.
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Why audience engagement is crucial for identity
Identity isn’t just about getting an email address; it’s about building loyalty. Use our 2-4-8 audience engagement recipe to fuel your identity strategy.
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Why the leading identity solutions are based on email addresses
Advertisers need privacy-centric ways to identify site visitors without third-party cookies, and email-based identity is an effective, popular solution.
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AdThrive is building a future without third-party cookies
As we approach a future without third-party cookies, we’re pioneering solutions that will protect independent publishers' businesses and ad revenue.
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