Death of the Cookie
4 main organizations defining the future of advertising

W3C, IAB, Prebid, and PRAM are reimagining the future of digital advertising. We’re actively involved representing publishers’ needs and best interests.
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The internet’s cookies: chocolate chip, sugar, and third-party

On National Cookie Day, let’s celebrate the content creators who make our world a whole lot more delicious, serving us free content supported by ads.
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What is contextual advertising?

Contextual advertising shows ads based on the content of the page, providing readers with information relevant to their current needs and mindset.
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Two initiatives to protect your revenue in a cookieless future

As we approach a cookieless future, we are helping to pioneer solutions that will protect small independent publishers' businesses and revenue.
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The death of the cookie

Google’s announcement has massive consequences for the advertising industry, but AdThrive publishers are uniquely positioned to weather the storm.
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