Trends and insights from past holiday seasons across an array of verticals to help inform your 2019 Christmas content and promotion strategy
Hey everyone! My name is Marie and I’m the first member of AdThrive’s new Customer Insights team! This new team is focused on digging through all of the data we have, as well as many third-party data sources, to provide useful insights back to our amazing publishers. There is so much data we’re excited to share with you to help your business continue to grow into the future!
I love the holidays and have been an avid consumer of your holiday content for years including your recipes, crafts, travel guides, decor inspiration, health advice, finance tips, and more. So needless to say, I am thrilled to share my findings with you on all things Christmas!
The insights below were drawn from a few different data sets and resources. First and foremost, we have our massive internal data set, Marmalade. Our Marmalade system uses artificial intelligence to understand the content of every page across the entire AdThrive network. It tracks traffic and trends and helps us predict what is coming in the future.
We also analyzed Google search trends and MOAT data to pull out interesting insights we thought would be helpful to you. Additionally, we dug into holiday-focused studies conducted by other reputable organizations to add additional color and context to our findings.
Now, onto our yuletide insights!
Insight #1 | On the first day of the Christmas season, readers are DECORATING!
After Thanksgiving is over, people immediately start seeking out decorating inspiration and how-to help.
The weekend immediately following Thanksgiving, readers are searching for:
- Christmas decorating
- DIY Christmas decorations
- Christmas stockings
- Grinch-themed inspiration
Other popular topics include:
- Christmas trees: Right after Thanksgiving, people are quickly looking to put up their Christmas tree. Christmas tree searches spike the first weekend after Thanksgiving especially! Ornaments are also a popular search term at this time.
- Readers are also interested in holiday home tours at the end of November and the beginning of December. Site visitors want to see how you decorate your space for the holidays!
Insight #2 | Readers are getting CRAFTY in Santa’s Workshop during the first two weeks of the holiday season
Send a letter to your insights Santa…
I’m looking forward to supporting you in the future with more insights like these! And if there’s anything you’re especially interested in learning more about, let us know and we may be able to cover that in a future post.