It takes a ton of work to stay on top of trends, uncover new hot topics, map out your editorial calendar, and then find the time to make all of your content-magic happen.
Google Trends can help you work smarter, not harder — and craft the perfect strategy for creating content for both seasonal and rising hot topics and promoting that content at the most beneficial time.
Use Google Trends to plot the perfect timing for posting and promoting your seasonal content
If you wait to prep, post, and promote your seasonal content until topic interest spikes, you’ll very likely miss out on the peak traffic opportunity!
By posting early and promoting when interest starts to rise:
- Google can index your post before readers start flooding that topic’s search query.
- You can grab the attention of those early birds seeking and planning way ahead of the standard trend schedule.
A tool like Google Trends can help you research the timing of seasonal content and plan your content calendar strategically in advance.
Step 1: Verify a seasonal pattern for your topic by playing with the Google Trends timing filter.
Pro tip: You can add modifiers like quotation marks, plus or minus signs, etc., to your search query to fine-tune the results you get in Google Trends.
For example, looking at the last three years for the search term “camping,” you’ll see that it has a seasonal pattern where searches consistently spike from mid-April through the middle of August.
Step 2: Pinpoint the timing where you start to see early upward movement for the search term in Google Trends.
For “camping”, you can see that the trend starts climbing in the middle of April.
Step 3: Break down everything you need to do for your content into bite-sized “to-do” tasks and map them out on your editorial calendar.
Example tasks include checking for volume in your keyword research tool and optimizing your post.
Work back from the spiking interest you see in Google Trends to make sure you’ll be ready to post and promote at the start of the upward trend.
Step 4: Promote your content through the end of the spike to capture the highest amount of seasonal traffic!
Take it a step further:
If you can identify all of your seasonal content for the year and map out each one’s timeline on your editorial calendar at once, you’ll be able to see how they impact each other on a more global scale.
After seeing everything in one place, move tasks around to give yourself margin in your schedule, so you have room for both seasonal content work and creating and promoting hot topic content in real-time.
If you need a handy reference for seasonal content ideas, check out popular trends broken down by month in the 2021 AdThrive insights calendar.
Use Google Trends to stay on the cutting edge of fresh trends
Whether you want to increase your status as a trendsetter or just jump on a few viral movements, diversifying your content strategy to include hot trends can drive more traffic and convert new readers into a loyal audience.
But where do you find those hot trends, and how do you know if they’re worth your time?
Step 1: Pay attention to current news headlines and look at “Trending Searches” found on the Google Trends homepage to gather ideas.
Step 2: When you find a trending topic that interests you, use the Google Trends search feature to take a closer look.
You can utilize the “Platform” filter to drill down into both “Web Search” and “News Search” as well as the “Category“ filter to drill down into your niche specifically.
Here’s an example of a rising hot topic for the food niche: “Feta pasta recipe”.
If you scroll down the page, you’ll find related queries to help you understand the topic’s context. Toggle between “rising” and “top” queries, so you get the full picture.
Step 3: Use social media to verify the trend. Search for the topic on social platforms to make sure it really is taking off and that it’s worth your time to create content proactively.
Step 4: Monitor the topic in Google Trends for early growth patterns.
Pro tip: For multiple hot topics, compare up to five terms at a time to see which is gaining better momentum to decide where to focus your time and resources.
Step 5: Use your keyword research tool (like SEMrush) in tandem with Google Trends to optimize your post and develop targeted and relevant hashtags to use for social media promotion.
Step 6: Publish and promote your content and ride the wave while it’s hot! Remember to keep monitoring the trend so you can be flexible to update your content as interest evolves.
Google Trends can help you know exactly what to create and when to post and promote both your seasonal and hot trending content, saving you time and energy while getting big results!
The right project-management tool can also be beneficial! If you haven’t found one that you love yet, head to this post to find AdThriver’s top five favorite content-planning tools — try out the free versions to see if any suit your working style!