Valentine’s Day is a warm, feel-good holiday. It’s a whole day dedicated to sharing and receiving love.
According to one study, 50% of people intend on celebrating the day in some fashion and of those 35 or younger who say they are not celebrating, more than a third of them still have plans to splurge on themselves or hang out with single friends.
For this report, we decided to dig into the insights through the lens of the 5 Love Languages, a very popular relationship book by Gary Chapman. If you’re unfamiliar with the book, the idea is that people have different ways they like to give and receive love. Chapman defines the five love languages as words of affirmation, receiving gifts, quality time, acts of service, and physical touch.
We used these love languages to translate our data to help you garner a deeper understanding of how people are using your content to share their feelings during this love-filled season!
We dug deep into our data hearts, looking at past AdThrive content trends, SEMrush keyword opportunities, Google Trends, and general industry research to provide interesting nuggets for you to use as you plan your Valentine’s Day content!
In this post:
- Valentine’s content timing
- Words of affirmation: Valentine’s communication
- Receiving gifts: spending trends and gift ideas
- Quality time: Valentine’s dates and activities
- Acts of service: home cooking and self-care
- Physical touch: spa splurges and romantic activities
Valentine’s content timing
Valentine’s Day content starts getting more and more popular as the holiday draws near.
People are looking for inspiration in January but traffic really gets going a little over a week before the holiday.
Depending on the day of the week the holiday falls, the day before or after can be equally or more popular than the day itself.