Today, we launched Web Wide Open, a new initiative, with a dedicated website speaking to advertisers, industry leaders, and regulators.
The advertising industry is undergoing a once-in-a-generation transformation that will shape what types of companies and content creators will thrive in the new digital advertising ecosystem. And even though the end of third-party cookies is delayed to 2023, we believe it is critical to maintain all of our collective efforts to ensure the coming changes do not allow the larger tech platforms to gain even more power at the expense of the open web, and independent publishers and creators.
Today, AdThrive publishers collectively reach hundreds of millions of users, adding an incalculable amount to the quality and diversity of content on the open web. Our aim with this effort is to ensure industry changes do not come at your expense. Consumers suffer if the big tech platforms become even more powerful, and the primary source of information becomes the social media feed. Advertisers lose out when tech platforms gain too much power. It makes it much more challenging to connect with consumers of high-quality content across the web.
Our hope with Web Wide Open is to help educate and further galvanize the many stakeholders who will drive the future of advertising and be impacted by the upcoming changes. We are committed to working with advertisers, agencies, regulators, and tech partners to find the best solutions for everyone. Above all, we want to ensure the importance of independent publishers and their value in creating the web we all know and love is at the forefront.
Now is the time to reimagine digital advertising and create a solution that protects user privacy and benefits you and the advertising industry. As your partner, we believe it’s our responsibility to ensure the playing field is level and doesn’t harm your ability to make a living while offering incredible content for free to readers everywhere.
The initiative features interviews with some of your fellow publishers including Skinnytaste, My Modern Met, Immaculate Bites, Cool Mom Picks, Chris Loves Julia, Bless this Mess, and TL Yarn Crafts. It is inspiring to hear their stories and how advertising impacts their businesses. We’ve also included interviews with industry leaders from Clorox, News Corp, and Meredith Corporation (to name a few). These in-depth conversations share how industry changes will impact them and what comes next.
As part of today’s launch, we are inviting independent publishers everywhere to share their stories with us. Tell us about your site, what inspired it, how advertising impacts your business, and more, or encourage other publishers whose sites you admire to submit their story here. Check out these stories and more on the Web Wide Open site.
We are dedicated to ensuring what comes next protects the freedom, diversity, and openness of the web we all know and love. Let’s keep the web-wide open.
Michael Sanchez, CEO