What are cookies and how are they used in digital advertising?

<p>The digital advertising industry has been abuzz lately, discussing the <a href="https://adthrive.com/tag/death-of-the-cookie">future removal of third-party cookies</a> and how online publishers will be affected.&nbsp;</p> <p>As a publisher, you’re probably familiar with the term “cookie” and know that cookies play a role in digital advertising. But while we’re quick to toss around the term, how many of us could give a clear description of cookies — what they are and how the