<p>With the “<a href="https://www.adthrive.com/tag/death-of-the-cookie">death of the cookie</a>” approaching, the entire digital advertising industry is looking for ways to retain and grow advertising spend in this new paradigm. </p> <p>Today, the majority of digital advertising is centered around <strong>behavioral advertising</strong>: showing precisely-targeted ads to users based on data that indicates they are likely to be interested in them. For example, showing an