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What is header bidding?

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<p>Header bidding is the process where multiple advertisers participate simultaneously in a digital auction to win ad space on your website. This auction occurs on every page load, as well as any time an ad unit refreshes.</p> <p>Publishers can earn the most money through header bidding because all advertisers can compete directly. This increased competition drives up bids, resulting in higher <a href="https://www.adthrive.com/what-is-cpm/">CPMs</a> and allowing the publisher to earn th