What is Prebid and why does it matter to publishers?

<p>Prebid is the main open-source header bidding wrapper used by most major publishers today. It forms the core of our <a href="https://www.adthrive.com/meet-nucleus/">Nucleus</a> ad platform, helping maximize revenue and performance for all of our publishers. </p> <p>And now, it’s one more way AdThrive publishers are leading the industry and making the internet a better place… <strong>An AdThrive team member was elected (and re-elected in January 2021) to the one and only publisher