Why audience engagement is crucial for identity

<p>For <a href="https://www.adthrive.com/why-the-leading-identity-solutions-are-based-on-email-addresses/">email-based identity</a> to work for digital advertising, it is NOT enough for you to simply collect email addresses.</p> <p>If a visitor shares their email address with you, but that person never returns to your site (so advertisers can recognize them and show them ads),<strong> that email address is useless for identity.</strong>&nbsp;</p> <p>That’s why it’s so critical to f