Why the leading identity solutions are based on email addresses

<p>When we share our approach to identity as one of <a href="https://www.adthrive.com/initiatives-for-a-cookieless-future/">Raptive&#8217;s four initiatives to build a future without third-party cookies</a>, it sparks a lot of questions centered around email…</p> <p><em>Why are we so focused on email-based identity?</em></p> <p><em>What about creators who don’t prioritize an email list or have audiences who don’t subscribe to emails?</em></p> <p><em>How big of a deal is email